Maddie Henderson is an American TikTok star, actress, and model born on April 2, 2002, in the United States. She built a following of over 4 million on TikTok through lifestyle, dance, and comedic content.
By 2025, she had also stepped into film acting, appearing alongside Jeff Fahey and Judd Nelson in the theatrical release The Final Run.
Who is Maddie Henderson?
Maddie Henderson is an American social media creator and actress known for her entertaining content on TikTok.
She built her platform through dance videos, comedy clips, and lifestyle content that resonated with a wide audience of young viewers.
Her reach extends well beyond TikTok. She is also active on Instagram, has a YouTube channel, and has worked as a model and brand ambassador for major clothing companies.
Maddie is also recognized for her membership in Bad Dancers Only, a popular dance troupe. Her high school career included competing as a varsity cheerleader, which gave her an early foundation in performance and teamwork.
She married fellow TikTok creator and golf content maker Matt Scharff in August 2023. The couple frequently collaborates on content and has built a loyal following together.
In 2025, Maddie made her theatrical film debut in The Final Run, a crime drama starring Jeff Fahey and Golden Globe nominee Judd Nelson. The film hit select theaters and on-demand platforms on August 15, 2025.
Early Life of Maddie Henderson
Maddie Henderson was born on April 2, 2002, in the United States. She has spoken publicly about being adopted from Russia, a personal detail she shared on the Unplanned Podcast alongside her husband Matt Scharff in April 2026.
Her parents raised her with strong support for her interests in dance, fashion, and modeling from a young age. They provided a stable and nurturing home environment that helped her build the confidence she later channeled into her creative career online.
Maddie grew up alongside sisters who have appeared in her social media content over the years. In October 2018, she posted an Instagram tribute to her younger sister’s birthday, giving followers a glimpse into her family life.
She also grew up with ties to the LDS (Mormon) faith, which she has since publicly discussed leaving. The topic of Mormonism, along with her adoption story, formed a major part of her April 2026 Unplanned Podcast appearance.
Maddie Henderson Age
Maddie Henderson is 24 years old as of 2026, born on April 2, 2002. Her zodiac sign is Aries, a fire sign known for its drive and creative energy.
By 24, she had built one of the more recognized TikTok accounts in her niche and had already appeared in multiple film projects.
Maddie Henderson Ethnicity and Nationality
Maddie Henderson is American by nationality. She is of Caucasian ethnicity.
Her adoption from Russia adds an international dimension to her background, a story she has shared openly with her audience.
Maddie Henderson Height and Weight
Maddie Henderson stands 5 feet 5 inches (1.65 meters) tall. Her weight is not publicly confirmed.
She has a lean and toned physique, which reflects her background in dance and cheerleading.
Maddie Henderson Education
Maddie’s educational background is not publicly confirmed in detail. She competed as a varsity cheerleader during her high school years, which points to an active and performance-oriented school experience.
Her early interest in content creation also began during her student years, overlapping with her social media growth.
Maddie Henderson Career
Maddie Henderson began her career as a content creator on TikTok and quickly found an audience for her mix of dance, comedy, and lifestyle videos.
Over time, she expanded into modeling, acting, and brand partnerships, building a presence across multiple platforms.
TikTok Launch and Early Growth
Maddie joined TikTok in 2017 under the handle @maddiehen02. She initially started creating content for fun, without a strategic plan for growth. Within a relatively short time, her lip-sync, dance, and comedic clips gained traction and her following grew steadily.
She also launched a YouTube channel in December 2013, though it remained largely inactive in its early years. Her Instagram account, which she first posted to in May 2016, grew alongside her TikTok presence and gave her an additional platform for lifestyle and modeling content.
Her membership in Bad Dancers Only, a well-known dance troupe, helped raise her profile in the dance and entertainment community online. Cheerleading during high school also gave her performance experience that translated naturally to video content.
Modeling and Brand Partnerships
Maddie built a parallel career in modeling. She worked as a brand ambassador for Shein, the fast-fashion global apparel brand, one of the more prominent partnerships in her early career. Henderson also worked with Boohoo, another major clothing retailer, further building her credibility as a fashion and lifestyle influencer.
She appeared in a Paris Motors commercial shoot, expanding her modeling work into automotive brand territory. Her engagement rate on TikTok, estimated at around 6.84%, made her an attractive partner for brands looking to reach younger, highly engaged audiences.
Maddie also built a merchandise business, selling hoodies, sweatshirts, t-shirts, and accessories through tcsocialclub.com. The shop offered items priced between $30 and $40, targeting her core fanbase.
Acting Career and Film Work
Maddie made her acting debut in the short film Happy Birthday (2023), which she filmed alongside then-fiance Matt Scharff. The project marked her first step into scripted storytelling.
That same year, she appeared in Trim Season (2023), a supernatural horror film directed by Ariel Vida. The movie stars Bethlehem Million, Alex Essoe, and Jane Badler, and received strong reviews, earning an 88% rating on Rotten Tomatoes. It had its world premiere at the Overlook Film Festival before a limited release on June 7, 2024.
Her biggest film role to date came with The Final Run (2025), a crime thriller directed by Christopher Helton. The film stars Jeff Fahey of Fire Country and Lost fame, alongside Golden Globe nominee Judd Nelson of The Breakfast Club. Maddie played Ella, the granddaughter of Fahey’s character Pierce Butler.
The movie’s promotional materials introduced her as a “TikTok culture influencer sensation with 4M+ followers.” The Final Run opened in select theaters and on demand on August 15, 2025.
Current Content and Couple Brand
In recent years, Maddie’s content has shifted toward couple-focused lifestyle videos created with her husband Matt Scharff. The two frequently appear together on TikTok and YouTube, sharing their relationship journey, travel, and personal life updates with their combined audience.
Maddie and Matt appeared together on the Unplanned Podcast in April 2026, where they discussed Maddie’s adoption from Russia, her pregnancy announcement, and her public journey of leaving Mormonism.
The episode generated wide attention and introduced her story to new audiences outside her established social media following.
Maddie Henderson Channel Stats and Achievements
Maddie’s TikTok account @maddiehen02 has accumulated over 4 million followers. Her videos have collected over 234 million likes on the platform, reflecting her consistent audience engagement over several years of content creation.
Her YouTube channel has attracted over 37,000 subscribers, though she does not post video content to it regularly.
On Instagram, she has built a following that reached over 182,000 by 2024, under the handle @maddiehen.scharff after her marriage.
Her appearance in The Final Run (2025) marked the first time a major film distributor highlighted her TikTok following as a selling point in official promotional materials.
Maddie Henderson Brand Deals and Collaborations
Maddie has worked with several well-known brands throughout her career. Her ambassadorship with Shein placed her among a network of high-profile influencer partners for the global fashion brand. Her Boohoo collaboration extended her visibility in the fashion space.
She also worked with Pair Eyewear on a paid partnership, which she shared with her followers on TikTok. Her merchandise business through tcsocialclub.com gave her direct-to-fan revenue independent of third-party brand deals.
Her high engagement rate made her consistently attractive to lifestyle, fashion, and entertainment brands looking for authentic influencer partnerships with younger audiences.
Maddie Henderson Husband
Maddie Henderson met Matt Scharff through TikTok, where he built his own following through golf trick shot and sports content. The two went public as a couple and began collaborating on content together before their engagement.
Matt proposed to Maddie in August 2022. The couple married in an intimate ceremony on August 26, 2023, in Alpine. Their wedding website on Honeyfund confirmed the date and location.
Matt Scharff is the lead guitarist for the progressive metal band Between the Buried and Me. He is also a golf content creator and entrepreneur, with business interests in coffee retail.
The couple announced Maddie’s pregnancy in 2026 during an appearance on the Unplanned Podcast with Matt and Abby Howard.
Henderson and Matt discussed the journey openly, including their personal backgrounds and how they navigate public life as a couple.
Maddie Henderson Net Worth
Maddie Henderson’s estimated net worth is $1 million as of 2026. Her income comes from multiple sources: TikTok ad revenue and creator fund payments, sponsored brand partnerships on Instagram and TikTok, acting work, and merchandise sales through tcsocialclub.com.
Her brand deals with Shein, Boohoo, and Pair Eyewear have added consistent sponsorship income to her earnings. Henderson’s per-post TikTok sponsorship earnings are estimated between $6,723 and $10,084 based on her follower count and engagement rate.
Merchandise sales through her online store add a direct revenue stream from her core fanbase. Her acting roles in Trim Season and The Final Run represent a newer income channel as she expands into film.
Maddie Henderson Social Media
Maddie is active across multiple platforms. Her primary home is TikTok, where she posts under @maddiehen02. She is also active on Instagram under @maddiehen.scharff, where she shares lifestyle content, travel photos, and personal moments.
Her YouTube channel exists but does not feature regular uploads. She has used it primarily as a supplementary hub for her audience rather than an active content destination.
Her social platforms together give Maddie a broad reach across different demographics. The couple content she creates with Matt Scharff has extended that reach further, attracting viewers from his golf and sports audience as well.
The Bottom Line
Maddie Henderson appeared alongside Jeff Fahey and Judd Nelson in The Final Run, which released theatrically on August 15, 2025, marking her first major on-screen role in a wide-distribution film.
Adopted from Russia and raised in the United States, Maddie has built her career on authentic personal storytelling, from her dance-driven TikTok beginnings to openly sharing her journey of leaving Mormonism and her pregnancy announcement on the Unplanned Podcast in 2026.
As of mid-2026, Maddie and her husband Matt Scharff continue creating content together while preparing to welcome their first child.
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