Joie Chavis is an American dancer, entrepreneur, and fitness influencer best known for founding the wellness brand Joie in Life.
She began her career as a professional backup dancer before transitioning into social media, modeling, and entrepreneurship to build a multi-platform brand.
Who is Joie Chavis?
Joie Chavis, full name Joie Nina Chavis, is an American dancer, model, social media personality, and entrepreneur from Torrance, California.
She gained broad public attention after her relationship with rapper Bow Wow began in 2010.
In the years that followed, Chavis built her own brand independent of her personal relationships, growing a large following around fitness, lifestyle, and motherhood.
Her work as a fitness entrepreneur eventually became the central focus of her career.
She runs the fitness and wellness company Joie in Life, which sells workout programs, branded apparel, and digital content primarily aimed at women. The brand grew steadily on the back of her existing social media audience.
Her Instagram account, @joiechavis, has reached over 2.4 million followers as of 2026.
She also operates Shop Shai, an e-commerce clothing line named after her daughter, Shai Moss. Both businesses reflect her transition from performance work into entrepreneurship.
Chavis is a mother of three children, each born with a different father, and has spoken publicly about raising all of them independently.
Early Life of Joie Chavis
Chavis was born on September 27, 1988, in Torrance, California, to parents Peter Chavis and Mary Chavis.
Her family had connections to the entertainment industry, giving her early exposure to performing arts.
She grew up alongside her older sister, Phatara Chavis, who later built a career as a celebrity hair artist. Dance became a defining interest for Chavis from a young age, and she reportedly began modeling at age 7.
By the time she reached her teenage years, performance and movement were at the core of her daily life.
Her early years in Torrance laid the foundation for the professional dancing career she would build in her twenties.
Joie Age / Birthday
Joie Chavis is 38 years old as of 2026, born on September 27, 1988. Her zodiac sign is Libra, a sign often associated with balance, social ease, and a strong sense of aesthetics.
She currently lives in Los Angeles, California, where she manages her businesses and continues her content creation work.
Joie Ethnicity and Nationality
Chavis holds American nationality. Her ethnicity is African-American, and she was raised in a Christian household by her parents in Torrance.
Her background has remained a consistent part of her personal identity across her professional and public life.
Joie Chavis Height and Weight
Chavis stands at 5 feet 4 inches tall, which equals approximately 163 centimeters or 1.63 meters. Her reported weight is around 55 kilograms, or 121 pounds.
She maintains an athletic physique through regular fitness training, which sits at the heart of her Joie in Life wellness brand.
Her physical discipline and focus on health have become defining features of both her personal brand and her content across platforms.
Joie Chavis Education
Chavis completed her high school education at Torrance High School in her hometown, where she balanced academics with her growing interest in dance and performance.
After graduating, she continued her studies at the University of California.
She earned her undergraduate degree there, gaining a broader academic foundation during the same period she was developing her dance career.
Her formal education ran in parallel with her professional training in performance and modeling.
That combination of academic study and hands-on industry experience shaped both her creative instincts and her later approach to running a business.
Joie Chavis Career
Early Career
Chavis launched her professional life as a backup dancer.
She performed alongside major artists including Janelle Monáe, Tank, and Eric Bellinger, building a solid foundation in music video productions and live shows.
She reportedly co-choreographed tour segments for Bow Wow and Omarion during this phase as well. Those credits made her a known figure within professional dance and entertainment circles.
Her technical skills in dance gave her a credible entry point into modeling, and she began taking assignments alongside her performance work in the late 2000s.
Modeling and Social Media Breakthrough
Chavis gained far wider public recognition following the start of her relationship with rapper Bow Wow in 2010.
After the birth of their daughter Shai in 2011, her profile rose sharply across entertainment media.
Rather than remain in the background, she used the attention to build her own presence on Instagram.
Her content focused on fitness, fashion, and family life, earning her a following that grew steadily into the millions.
She also launched Shop Shai during this period, an online clothing brand named after her daughter. The store extended her brand presence into retail.
Her modeling career and social media growth together transformed her from a backup dancer into a recognizable public figure in her own right.
Joie in Life and Recent Work
In more recent years, Chavis shifted her focus toward her flagship fitness brand, Joie in Life. The brand offers workout programs, lifestyle apparel, and digital content designed for women focused on health and wellness.
She expanded Joie in Life onto YouTube, where her channel has grown past 183,000 subscribers as of 2026.
Her fitness content attracted an audience of mainly women in their 20s and 30s, who follow her across platforms. The business has become her primary professional focus since the early 2020s.
By 2026, Joie in Life runs alongside her ongoing brand partnerships and sponsored social media content, forming the backbone of her income.
Joie Chavis Relationships
Joie Chavis has had several notable relationships over the years, each drawing significant public attention.
Her first widely known partnership began in 2010 with rapper Bow Wow, whose real name is Shad Moss.
Their on-and-off relationship continued until 2017, and the two co-parent their daughter Shai together.
After parting with Bow Wow, Chavis had brief connections with rappers Hit-Boy and Abou Thiam, though neither became long-term.
In 2017, she began dating rapper Future, whose full name is Nayvadius DeMun Wilburn. Future attended her baby shower in 2018, and the two have maintained a co-parenting arrangement for their son Hendrix since then.
In 2022, Chavis confirmed a relationship with Dallas Cowboys cornerback Trevon Diggs. The couple had a 10-year age gap, with Diggs being the younger of the two.
Chavis announced her third pregnancy via Instagram in March 2024, sharing a video of her baby bump.
In July 2024, she confirmed publicly that she and Diggs had ended their relationship before their daughter’s birth.
As of 2026, Chavis has not publicly confirmed a new partner.
Joie Chavis Children
Chavis is the mother of three children, each born with a different father.
Her first child, daughter Shai Moss, was born on April 27, 2011, with rapper Bow Wow. Shai has grown up in the public eye and developed her own following on social media as a teenager.
Her second child, son Hendrix Wilburn, was born in 2018 with rapper Future. Hendrix also appears regularly on his mother’s social media accounts alongside his siblings.
Her third child, daughter Harlo Rose, was born on August 23, 2024, with NFL cornerback Trevon Diggs.
Chavis introduced Harlo Rose to her followers via Instagram in September 2024, revealing the name at the same time.
She has stated publicly that she raises all three children without receiving child support from any of the fathers.
Joie Chavis Net Worth
Joie Chavis’s estimated net worth is $2 million as of 2026.
Her income draws primarily from brand endorsements, sponsored social media posts, and revenue generated by her wellness businesses.
Business Ventures
Her Joie in Life brand earns through workout programs, lifestyle merchandise, and digital fitness content. She also runs Shop Shai, her e-commerce clothing line.
Together, the two businesses form the core of her entrepreneurial income.
Shop Shai and Joie in Life each serve distinct customer bases, extending her brand across both fashion and fitness.
Brand Deals and Social Media Income
Chavis earns through sponsored content across Instagram and TikTok, where her combined audience exceeds 3.5 million followers.
Wellness, beauty, and lifestyle brands are among her regular endorsement partners.
Her social media income provides a reliable revenue layer on top of her direct product sales.
Overall, Chavis’s earnings come from three consistent areas: her fitness brand, her clothing store, and sponsorship deals tied to her large online audience.
Joie Chavis Social Media
Chavis is active across several major platforms, using each in a distinct way. On Instagram, she posts as @joiechavis, where her audience has exceeded 2.4 million followers as of 2026.
Her TikTok account, @joiechavis, has grown past 1.1 million followers, with content covering dance, fitness, and family life.
She also maintains a YouTube channel under the Joie in Life name, which has passed 183,000 subscribers. The channel hosts longer fitness tutorials and lifestyle vlogs.
Each platform plays a separate role in her brand: Instagram for endorsements and lifestyle content, TikTok for dance and short-form video, and YouTube for in-depth fitness programming.
Conclusion
Joie Chavis built her career across more than two decades, moving from professional backup dancer to fitness entrepreneur and mother of three.
Her brand Joie in Life and her consistent presence across social media remain the cornerstones of her work in 2026.