Nuni Dior is an American social media influencer, YouTuber, and content creator best known for her signature long braided hairstyle, which first went viral after appearing on Instagram’s Explore page.
Her real name is Ashaia Chanel Rivera, and she built her audience through a mix of hair content, prank videos, and personal vlogs across Instagram, YouTube, and TikTok.
Who is Nuni Dior?
Nuni Dior is a young Atlanta-born creator who turned a distinctive hairstyle into a social media career, growing a dedicated following across multiple platforms from her teens onward.
She posts under the handle @ashaiarivera on Instagram, where her bold braided styles caught the eye of the platform’s algorithm and attracted a fast-growing fan base.
Beyond hair content, Dior expanded into YouTube, posting prank videos, relationship vlogs, and lifestyle content that showed more of her personality and sense of humor.
Her YouTube video “Hickey Prank on Boyfriend” attracted a wide audience and became one of her most-viewed clips.
That video helped establish her as a relatable and entertaining presence beyond the hair and beauty space.
She identifies as a “God fearing woman” in her social media bio and regularly weaves faith-based themes into her online presence alongside her lifestyle content.
Dior has collaborated with FashionNova, the fast-fashion brand popular across Instagram, as part of her work in the beauty and fashion space.
Early Life of Nuni Dior
Nuni Dior was born and raised in North Buckhead, Atlanta, Georgia.
She grew up in a close-knit family and has mentioned three older brothers in her content, though she has kept her parents’ names private.
Her interest in braiding and hairstyling developed early in life. She developed a creative approach to hair at a young age, which would eventually become the foundation of her online identity.
Atlanta gave her a natural entry point into Black hair culture and style, where long braided looks like hers already had deep cultural roots.
Her particular style, defined by extra-long braids styled in bold and distinctive ways, set her apart even within a space already rich with hair content creators.
Nuni Dior Age / Birthday
Nuni Dior, whose real name is Ashaia Rivera, is 24 years old as of 2026, born on August 24, 2002.
Her zodiac sign is Virgo, a sign often linked with practicality and attention to detail.
By 24, she had been building her brand as a content creator for several years and had attracted a following across multiple platforms.
Nuni Dior Ethnicity and Nationality
Nuni Dior holds American nationality and grew up in Atlanta, Georgia. Her ethnic background is Black American.
She has spoken about her faith and family values in her content, reflecting a cultural identity rooted in the American South.
Nuni Dior Height and Weight
Nuni Dior stands at 5 feet 4 inches tall, which is approximately 163 centimeters or 1.63 meters. Her weight is reported at around 56 kilograms, which equals roughly 123 pounds.
She has dark eyes and dark hair, which she wears in her signature extra-long braids. Her look is central to her brand and instantly recognizable to her audience across platforms.
Nuni Dior Career
Nuni Dior’s career began on Instagram, where her braided hairstyle caught the attention of a large audience after appearing on the platform’s Explore page.
That moment of organic discovery turned into a sustained career in content creation, with Dior expanding her presence to YouTube, TikTok, and other platforms.
Rise on Instagram and Early Growth
Dior first attracted attention through her @ashaiarivera Instagram account, where she posted images of her long, intricate braided hairstyles.
Her signature look stood out enough to land her on the Explore page, which drove a rapid spike in followers.
Her Instagram account grew to over 590,000 followers as her audience responded to her bold style and engaging personality.
That following gave her the platform to develop content in new directions beyond hair alone.
She later noted that her unique braids defined her online identity early on. In fact, creating a consistent visual identity through her look helped her stand out from the wide range of lifestyle creators active on the platform.
YouTube and Prank Content
Dior expanded to YouTube, where she created a self-titled channel featuring a broader range of content.
Her hair tutorials attracted viewers looking to replicate or learn from her style, while her prank and lifestyle videos brought in a different audience.
Her “Hickey Prank on Boyfriend” video became one of her most widely shared clips, drawing viewers who responded to her humor and her ability to make everyday relationship moments into entertaining content.
The channel covers relationship vlogs, daily life updates, and personal moments alongside the beauty and styling content that first made her famous.
This mix of topics helped her build a loyal subscriber base that follows her for her personality as much as her style.
Brand Work and Cross-Platform Expansion
Dior worked with FashionNova, one of Instagram’s most widely used fast-fashion brands, as part of her commercial activity.
That partnership reflected both the size of her following and the kind of lifestyle image she projected to brands.
She also expanded to TikTok, where her content style translated naturally to short-form video.
Her presence across Instagram, YouTube, and TikTok gave her a multi-platform footprint that made her a consistent figure in the lifestyle creator space.
Dior continued posting content through 2025 and into 2026, updating her audience on her personal life and creative projects.
Her community of followers, built around a combination of style, humor, and personal storytelling, kept growing across those years.
Nuni Dior Relationship History
Nuni Dior has shared parts of her relationship history publicly through her content.
Her most publicly discussed relationship was with YBC Bam, a fellow content creator. The two dated for approximately two years. YBC Bam was shot and killed in June 2020, a tragedy Dior addressed publicly at the time.
She also reportedly dated a creator known as Badazzflo, though neither publicly confirmed many details about that relationship.
Her prank and vlog content on YouTube featured her relationship life as a regular theme, making her personal journey part of her public brand throughout her career.
Nuni Dior Net Worth
Nuni Dior’s exact net worth is not publicly disclosed.
Her income comes from a combination of brand partnerships, sponsored content, and social media platform earnings across Instagram, YouTube, and TikTok.
Her FashionNova collaboration represents the kind of paid brand partnership that forms the main income stream for creators at her follower level.
Creators with her audience size across multiple platforms typically earn through a mix of sponsored posts, affiliate deals, and platform ad revenue.
Her YouTube channel contributes additional income through Google AdSense, with earnings tied to the view count on her viral prank videos and lifestyle content.
Nuni Dior Social Media
Nuni Dior posts on Instagram at @ashaiarivera, where her braided hairstyle content first built her following. Her Instagram audience grew to over 590,000 followers.
She also maintains a self-titled YouTube channel where she posts prank videos, hair tutorials, and lifestyle vlogs.
Her TikTok presence extends her reach to a younger audience through short-form content in the same style she developed on other platforms.
Conclusion
Nuni Dior turned a single distinctive hairstyle into a career as a multi-platform content creator, building an audience of hundreds of thousands through a mix of beauty content, relationship humor, and personal storytelling.
Her story includes real-life grief after losing YBC Bam in 2020, and she continued creating through that loss, building a following that follows her for who she is as much as how she looks.