Sheyla Rojas is a Peruvian television personality, model, and entrepreneur best known for her work on the Peruvian reality competition shows Combate and Esto es Guerra.
She transitioned from reality contestant to television host, co-hosting the popular weekly magazine program Estás en todas on América Televisión starting in 2014.
Who is Sheyla Rojas?
Sheyla Guisela Rojas Rivadeneira, known publicly as Sheyla Rojas and nicknamed “Shey Shey,” is one of Peru’s most recognizable television personalities.
She first gained national attention through her appearances on the physical competition reality show Combate on ATV, where she competed from 2011 onward.
Later, she switched networks to join Esto es Guerra on América Televisión, and eventually moved into hosting.
Sheyla is also an entrepreneur. In 2015, she launched her own women’s jeans brand, Toretto, operating from Lima’s Gamarra commercial district.
By 2026, she maintains a large social media following and continues to work as a digital influencer after her years of on-screen celebrity.
Her nickname “Shey Shey” is widely used by both fans and media. She is also recognized for her relationships, her move to Guadalajara, Mexico, and her candid public persona across social media.
Early Life of Sheyla Rojas
Sheyla Rojas was born on August 26, 1987, in Chiclayo, capital of the Lambayeque region of Peru. Her family comes from a middle-class background in that northern Peruvian city.
Her mother’s name is Maria Rosa Rivadeneira, and her father is Victor Rojas, who worked professionally as a lawyer.
She grew up in Chiclayo alongside her sister Patricia Rojas, who later pursued a career as a makeup artist.
Sheyla attended the Colegio Nuestra Señora del Rosario in Chiclayo, a religious school for women.
During her school years, she joined the volleyball team and served as team captain thanks to her height. She later studied Business Administration in Chiclayo.
After turning 18, she moved to Lima and worked as an event host and brand promoter for companies including Backus.
That promotional work gave her a foundation in public presentation before she entered television.
She joined Twitter in 2010, beginning to build her online presence ahead of her television debut the following year.
Sheyla Rojas Age / Birthday
Sheyla Rojas is 39 years old as of 2026, born on August 26, 1987. Her zodiac sign is Virgo, a sign often associated with attention to detail, practicality, and strong organizational thinking.
She continues to remain active as an influencer and public figure across Peru and Mexico.
Sheyla Rojas Ethnicity and Nationality
Sheyla Rojas is Peruvian, born and raised in Chiclayo, Peru. She is of Peruvian ethnicity, with family roots in the Lambayeque region on Peru’s northern coast.
Her background reflects the mixed cultural heritage common throughout coastal Peru.
Sheyla Rojas Height and Weight
Sheyla Rojas stands at 5 feet 8 inches tall, which is approximately 1.72 meters. Her weight is not publicly confirmed.
Her height helped her become the volleyball captain at her school in Chiclayo, and it remains a prominent part of her public image as a model and television personality.
Sheyla Rojas Education
Sheyla completed her schooling at the Colegio Nuestra Señora del Rosario in Chiclayo.
She later enrolled in a Business Administration program in Chiclayo before relocating to Lima to pursue opportunities in modeling and event promotion.
Her studies in business administration likely contributed to her later entrepreneurial ventures, including the launch of her Toretto jeans brand in 2015.
Sheyla Rojas Career
Sheyla Rojas entered the entertainment industry after years of working as a brand promoter and event host in Lima.
Her television debut came in 2011, and her career quickly expanded from competition contestant to host, actress, and entrepreneur over the following decade.
Reality Television Debut and Combate (2011-2013)
Sheyla passed a casting call at age 23 and joined ATV’s physical competition reality show Combate in 2011.
On the show, she competed as part of the green and red teams, quickly becoming a fan favorite for her energy and competitive spirit.
During her time on Combate, she began a relationship with Spanish bullfighter Antonio Pavón, and in 2013 she announced her pregnancy and took time away from the show. In April 2013, she gave birth to her son, known publicly as “Antoñito.”
She returned to competitive television in 2013, signing with América Televisión and joining the dance competition El Gran Show.
She reached the finale of the competition, finishing second behind Gino Pesaressi, with Maricarmen Marín and Jesus Neyra among the other notable competitors that season.
That same year, she competed alongside some of Peru’s most prominent entertainment figures and became one of the most-watched contestants in El Gran Show’s history.
Esto es Guerra and Hosting Career (2014-2020)
In 2014, Sheyla made a significant career move by leaving ATV and joining América Televisión’s flagship physical competition show Esto es Guerra. The switch gave her a larger audience and greater visibility across Peruvian television.
She became one of the program’s most popular cast members. That same year, Esto es Guerra producers captured a widely-discussed moment when she was photographed kissing fellow contestant Patricio Parodi, and the two maintained a public relationship until 2016.
Also in 2014, Sheyla took her biggest professional step by transitioning from competitor to host.
She became co-host of Estás en todas, América Televisión’s weekly entertainment magazine show, alongside presenter “Choca” Mandros. The show expanded her reach well beyond reality television audiences.
She also appeared in Peruvian films during this period. Her film debut came in Así nomás in 2016, where she played the character “La Colorada.” The following year, she appeared in Somos Néctar (2017).
In 2018, she took a role in the telenovela Colorina, and she co-hosted the program Más Espectáculos in 2019 and 2020.
In 2015, she launched her women’s jeans label Toretto, operating out of the Emporio Comercial de Gamarra in Lima. The venture marked her entry into fashion entrepreneurship.
Life in Mexico and Influencer Work (2021-Present)
Starting in 2021, Sheyla relocated to Guadalajara, Mexico, to live with Mexican businessman Luis Miguel Galarza, known publicly as “Sir Winston.”
She stepped back from Peruvian television and shifted her focus to social media content and her personal brand.
She built a substantial following on Instagram under the handle @_sheyoficial, where she regularly posted about her lifestyle in Mexico.
She also maintained an active presence on TikTok and X (formerly Twitter) under the same handle @_sheyoficial.
In October 2025, Sheyla disclosed publicly that she had been hospitalized in Mexico following a health emergency that required urgent treatment.
In July 2026, she announced via social media that her relationship with Sir Winston had ended after nearly five years together. She cited a lack of mutual commitment as the reason for the split and confirmed she had returned to Peru.
In an interview with Magaly Medina following the breakup, Sheyla stated: “I want to do many things here in Peru,” and confirmed she planned to rebuild her life close to family in Lima.
Sheyla Rojas Children
Sheyla Rojas has one son, Antonio Pavón Rojas, known by his nickname Antoñito. He was born in April 2013, the son of Sheyla and Spanish bullfighter Antonio Pavón.
Antoñito grew up facing health challenges, as he was born with arthrogryposis multiplex congenita, a rare condition affecting joint development and limiting mobility. He spent much of his childhood in medical settings.
In a 2024 interview on the program América Hoy, Antoñito, then 11 years old, said he wants to study medicine, inspired by the doctors who cared for him throughout his life.
He lives with his father Antonio Pavón in Spain, though he maintains a relationship with his mother.
Sheyla has described Antonio Pavón as a dedicated father. Despite the end of their romantic relationship, the two have maintained a co-parenting relationship and have been seen celebrating Antoñito’s birthdays together in Spain.
Sheyla Rojas Boyfriend
Sheyla Rojas confirmed in July 2026 that she had ended her relationship with Luis Miguel Galarza, the Mexican businessman known as “Sir Winston.”
The two had been together since early 2021 and had lived together in Guadalajara for nearly five years.
Sheyla made the announcement on Instagram when a follower asked about his absence from her posts. “Terminamos. Gracias por preguntar,” she replied. She later shared a video on TikTok confirming her single status.
In a subsequent interview with Magaly Medina, she clarified that she made the decision to end the relationship herself, saying it had become “very worn out.”
She also stated that she did not wish to continue in a relationship without mutual commitment.
Before Sir Winston, Sheyla had a high-profile relationship with Patricio Parodi during her time on Esto es Guerra, which lasted from 2014 to 2016.
Earlier, she was in a relationship with Spanish bullfighter Antonio Pavón, with whom she had her son Antoñito in 2013.
As of August 2026, Sheyla Rojas is single, having returned to Lima after her years in Mexico.
Sheyla Rojas Net Worth
Sheyla Rojas’s estimated net worth is $1.5 million as of 2026. Her income comes from a combination of television work, brand endorsements, social media sponsorships, and her entrepreneurial ventures.
Her jeans brand Toretto, launched in 2015 from Lima’s Gamarra fashion district, contributed a business income stream separate from her television earnings.
Her years as a host on Estás en todas and as a competitor on multiple reality productions generated consistent television income throughout the 2010s.
Since relocating to Mexico, she has maintained revenue through sponsored content and brand collaborations across her Instagram and TikTok platforms.
With a following built across years of public celebrity, her social media presence continues to attract commercial partnerships.
Sheyla Rojas Social Media
Sheyla Rojas is active on Instagram under the handle @_sheyoficial, which is her verified official account with millions of followers built over years on Peruvian television.
She is also active on X (formerly Twitter) and TikTok, both under the same handle @_sheyoficial.
She used her TikTok account to announce her split from Sir Winston in July 2026, showing that she remains active across platforms for personal and professional updates.
Conclusion
Sheyla Rojas built her career across more than a decade of Peruvian television, moving from reality contestant to host to entrepreneur while maintaining one of the country’s most engaged celebrity social media followings.
Her return to Peru in 2026 following her split from Sir Winston opens a new chapter in a public life that has rarely stood still.