Bunnie Xo, born January 22, 1980, is an American podcaster, entrepreneur, and media personality. She is the founder of Dumb Blonde Productions and host of the wildly popular Dumb Blonde Podcast.
In 2026, her memoir became a New York Times bestseller and landed a Hollywood film deal.
Who is Bunnie Xo?
Bunnie Xo’s real name is Alisa DeFord. She is widely recognized as the founder of Dumb Blonde Productions, a prolific podcast host, and the wife of country-rap star Jelly Roll.
She built her own brand long before her husband rose to mainstream fame. Her journey from a difficult early life to media mogul is one of the most compelling stories in entertainment today.
Bunnie is known for her unfiltered honesty and her willingness to discuss topics others shy away from. That authenticity has earned her millions of loyal followers across platforms.
She is also the stepmother to Jelly Roll’s two children, Bailee Ann and Noah. Per IMDb, she has appeared in her husband’s music videos and live concerts.
Early Life of Bunnie Xo
Bunnie Xo was born in Houston, Texas, and moved to Las Vegas, Nevada, when she was five years old. She has spoken openly about a turbulent childhood marked by instability and hardship.
Her mother left the family when Bunnie was very young, and she was raised primarily by her father. Growing up, she described her environment as full of adult situations from a very early age.
She left home as a teenager, which disrupted her formal education. She has been candid about the struggles she faced during those years.
Those experiences, however, became the foundation of her resilience. They also shaped the empathetic and fearless interview style she later brought to her podcast.
Bunnie Xo Age
Bunnie Xo is 46 years old as of June 4, 2026, having been born on January 22, 1980. Her Zodiac sign is Aquarius, a sign known for independence and unconventional thinking traits that clearly define her.
At 46, she is at one of the most prolific points of her career. Her memoir became a bestseller and a movie deal followed within weeks of its release.
Bunnie Xo Ethnicity and Nationality
Bunnie Xo holds American nationality. She is of Caucasian ethnicity and was raised in the United States, primarily in Las Vegas.
Her upbringing in Las Vegas shaped her worldview and her comfort with subjects that many public figures avoid. Additionally, her father’s background as a musician influenced her early exposure to entertainment culture.
Bunnie Xo Height and Weight
Bunnie Xo stands at 5 feet 9 inches (175 cm) tall. Her height gave her a natural advantage in her early modeling career.
Her weight is reported at approximately 140 lbs (63 kg), though exact figures have not been publicly confirmed by Bunnie herself. She has spoken about embracing health over arbitrary numbers.
She is known for her signature blonde hair and bold tattoo collection. Her confident physical presence is a recognized part of her personal brand.
Bunnie Xo Career
Bunnie Xo’s career spans modeling, adult entertainment, entrepreneurship, podcasting, and now authorship. Her path was unconventional, but each phase contributed to the empire she runs today.
Early Modeling and Entertainment Work
Before she became a household name, Bunnie worked as a model and entertainer in Las Vegas. She appeared in photo shoots, on Playboy TV, and in various media projects.
She built financial independence through her work during those years. She has credited that independence as the thing that allowed her to later invest in her own ventures.
That self-sufficiency set her apart. She was building a future while others doubted her path.
Investing in Jelly Roll’s Career
When Bunnie met Jelly Roll in 2015, he was living out of a van. She offered him a place to stay and became one of his biggest supporters.
Per interviews, she invested in his 2017 album Addiction Kills. That early financial backing helped fuel his rise to country music stardom.
Dumb Blonde Productions and Podcast
In 2019, Bunnie left the entertainment industry and launched the Dumb Blonde Podcast. She is the sole host and the owner of Dumb Blonde Productions, the company behind the show.
The podcast features long-form interviews with guests from music, entertainment, and popular culture. Notable guests have included Dolly Parton, Miranda Lambert, Machine Gun Kelly, and Wiz Khalifa, per Wikipedia.
The show attracts over one million downloads per month, as confirmed by Variety. It is distributed across all major streaming platforms and also releases as a visual show on YouTube.
She also signed with WME for management and booking. That deal opened new doors for live appearances and brand partnerships.
Stripped Down: The Memoir and Movie Deal
In February 2026, Bunnie Xo released her memoir, Stripped Down: Unfiltered and Unapologetic. The book chronicles her life from growing up in a Las Vegas trailer park to becoming a media mogul.
The memoir debuted on the New York Times Bestsellers List and remained on it for at least three consecutive weeks. Billboard confirmed it hit the list as a #1 New York Times bestseller.
The world took notice almost immediately.
In March 2026, Variety reported that 101 Studios, producers of Yellowstone and Landman, acquired the rights to adapt the memoir into a film through Universal Pictures. “Writing this book was one of the most vulnerable things I’ve ever done,” Bunnie said in a statement.
She added that she told her story the only way she knew how: raw, real, and unapologetic.
Bunnie Xo Husband
Bunnie Xo is married to Jelly Roll, whose real name is Jason DeFord. The couple met in August 2015 when Bunnie watched him perform at the Las Vegas Country Saloon.
Their connection was immediate, and they began dating shortly after. Jelly Roll has said that when they met, he was homeless and living out of a 1996 conversion van.
He proposed to Bunnie in 2016 during a Yelawolf and Deftones concert in Las Vegas. That same night, the couple married in a surprise ceremony at Las Vegas’ Stained Glass Wedding Chapel in August 2016.
Their relationship has not been without challenges. Bunnie publicly addressed a brief separation in 2018 before they recommitted fully to each other.
She has described their bond as built on genuine mutual support and growth. For their eighth anniversary, Jelly Roll publicly called her his inspiration and praised what she had built independently.
Their marriage has become a story fans deeply connect with. Jelly Roll once told Taste of Country: “When I met her I was homeless, living out of a ’96 conversion van so. If anybody was digging for gold, it was I, Popeye.”
Bunnie Xo Children
Bunnie Xo does not have biological children of her own. However, she is the stepmother to Jelly Roll’s daughter Bailee Ann and son Noah.
She helped Jelly Roll secure custody of Bailee Ann in 2016 and 2017, and the two have raised her together since. Jelly Roll has publicly praised Bunnie’s role as a mother, writing that she chose to step up and knocked it out of the park.
As of 2024, per Today and People, the couple announced they were exploring IVF and surrogacy options. They have shared this journey openly with fans on social media.
Bunnie Xo Net Worth
Bunnie Xo’s estimated net worth is $2.5 million as of 2026. She has built her wealth through multiple independent income streams.
Her earnings come from the Dumb Blonde Podcast, YouTube ad revenue, brand deals, merchandise, and her memoir. She closed her OnlyFans page in 2023, transitioning fully into mainstream media entrepreneurship.
She built this fortune without a record deal or reality TV platform. Her financial independence is one of the things she is most proud of.
Bunnie Xo Social Media
Bunnie Xo is active across multiple major platforms. She maintains a strong and engaged following everywhere she posts.
On Instagram, she can be found at @xomgitsbunnie. Her content there mixes personal life updates, podcast promotions, and candid moments with Jelly Roll.
Her TikTok presence is also substantial, where she shares behind-the-scenes clips and commentary on current events. The Dumb Blonde Podcast’s visual episodes are available on her YouTube channel.
Frequently Asked Questions
What is Bunnie Xo’s net worth?
Bunnie Xo’s estimated net worth is $2.5 million as of 2026. She has earned this through the Dumb Blonde Podcast, YouTube, brand partnerships, merchandise, and her bestselling memoir.
How old is Bunnie Xo?
Bunnie Xo is 46 years old as of June 4, 2026. She was born on January 22, 1980, making her an Aquarius.
Who is Bunnie Xo’s husband?
Bunnie Xo’s husband is Jelly Roll, whose real name is Jason DeFord. The couple met in 2015 and married in Las Vegas in August 2016.
What is Bunnie Xo’s height?
Bunnie Xo stands at 5 feet 9 inches (175 cm) tall. Her height was an asset during her early modeling career.
Where was Bunnie Xo born?
Bunnie Xo was born in Houston, Texas. She moved to Las Vegas, Nevada, at age five and currently lives in Nashville, Tennessee.
What is the Dumb Blonde Podcast?
The Dumb Blonde Podcast is Bunnie Xo’s interview show, launched in 2019. It is distributed on all major streaming platforms and averages over one million downloads per month.
The Bottom Line
Bunnie Xo’s story is proof that resilience and authenticity can build something remarkable. From a turbulent childhood in Las Vegas to a New York Times bestselling memoir with a Hollywood film adaptation on the way, she has never allowed her past to define her ceiling.
She built her career on her own terms. Every platform she has grown, every partnership she has secured, and every candid conversation she has hosted on the Dumb Blonde Podcast reflects someone who chose to keep going.
Her impact reaches far beyond entertainment. She is a voice for people who have been through hard things and come out the other side stronger. We hope you enjoyed reading about Bunnie Xo. Feel free to share your thoughts in the comments below!