Diego Martir is an American social media personality and actor best known for his comedy videos and lip-sync content on TikTok and Instagram, where he has accumulated millions of followers since 2017.
He expanded his career into acting with a role in the Brat TV series Attaway General in 2020, and he has since built income through brand deals, YouTube, and ongoing content creation.
Who is Diego Martir?
Diego Martir is a Salvadoran-American content creator who built his following through Instagram before expanding to TikTok, YouTube, and television.
His comedy videos, memes, and selfies first caught attention in 2017, and his audience grew quickly from there.
His TikTok earned him the platform’s “Crowned Muser” badge, a distinction given to top-performing creators in the comedy category.
That recognition helped cement his place as one of the more visible Gen Z influencers from that era.
Beyond social media, Diego appeared in the Brat TV series Attaway General in 2020, sharing the screen with Dixie D’Amelio, Griffin Johnson, Madi Monroe, and Lauren Kettering.
He has also appeared in music videos for artists including Annie LeBlanc and Danielle Cohn.
He currently lives in New Jersey and continues to post fitness content, lifestyle videos, and comedic clips across his platforms.
Early Life of Diego Martir
Diego Martir was born in El Salvador and later moved to Wisconsin, where he spent part of his early childhood.
He subsequently relocated to New Jersey to live with his father after his parents divorced.
The family has roots in El Salvador, and Diego has spoken about growing up as part of a large family.
He grew up alongside five siblings: four sisters, including Jenny Martir and Ainara Martir, and one brother.
Ainara Martir has her own social media presence on Instagram under the handle @theainaramartir.
Details about the names of his parents have not been publicly confirmed. Diego has not shared much about his schooling, keeping most of his personal life private.
He had early aspirations of becoming a professional soccer player and took part in sports during his youth before social media drew his attention in a different direction.
Diego Martir Age / Birthday
Diego Martir is 22 years old as of 2026, born on December 24, 2003. His zodiac sign is Capricorn, a sign often linked with ambition, discipline, and a steady work ethic.
He celebrates his birthday on Christmas Eve each year.
Diego Martir Ethnicity and Nationality
Diego holds American nationality. He is of Hispanic and Salvadoran descent, with family roots in El Salvador.
That heritage connects him to the large Salvadoran-American community across the United States.
Diego Martir Height and Weight
Diego Martir stands approximately 5 feet 6 inches tall, or around 168 centimeters. His weight is approximately 57 kilograms, which is about 126 pounds.
He has shared workout videos across his platforms and maintains a visibly athletic build.
Diego Martir Career
Instagram and TikTok Launch (2017-2018)
Diego started his Instagram account in 2017, initially posting original memes and short comedic videos.
His early content mocking then-US President Donald Trump attracted significant attention and helped him build a following quickly.
He shifted toward posting selfies, lifestyle photos, and personal moments alongside his comedy content.
A widely-shared shirtless photo in 2018 brought another wave of new followers and increased his visibility considerably.
That same year, he joined the Boys of Summer 2018 tour, which featured several social media personalities and helped grow his fanbase outside of purely online spaces.
TikTok Growth and Crowned Muser (2018-2019)
Diego’s growth accelerated when he expanded to TikTok, where his lip-sync videos and comedy clips quickly gained traction.
He earned the platform’s “Crowned Muser” badge, signaling his status among TikTok’s leading comedy creators.
He collaborated with fellow influencers including Alex Guzman and Griffin Johnson, trading content and cross-promoting to their audiences.
In November 2019, Diego organized his own meet-and-greet event called “Dangerously Emotional” in Los Angeles, California, where fans chanted his name throughout the event.
He also launched his self-titled YouTube channel on August 21, 2018. His first widely viewed video, a “Try Not to Laugh Challenge” with Blesiv posted in January 2019, pulled in 757,000 views and became his most-watched upload on the channel.
Acting Work and Brat TV (2018-2020)
Diego made his screen debut in 2018, appearing in Annie LeBlanc’s music video for “Don’t Keep Me Guessing.”
He appeared as himself in that video alongside Jules LeBlanc, Lilia Buckingham, and Lily Chee.
In 2019, he featured in Danielle Cohn’s music video for “Mi Amor.” The following year, he appeared in Alex Sampson’s “Play Pretend” music video.
His biggest acting role came in 2020 when the Hollywood Reporter confirmed him as part of the cast of Attaway General, a Brat TV series that premiered on YouTube.
Diego played the character Jack across eight episodes of the first season. Co-stars included Dixie D’Amelio, Gabby Morrison, Griffin Johnson, Madi Monroe, Lauren Kettering, and Eric Montanez.
Current Content and Ongoing Platforms
As of 2026, Diego continues to post across Instagram, TikTok, and YouTube. His content has evolved toward fitness videos, workout clips, and lifestyle posts, alongside the comedy content that first built his audience.
His TikTok account, @diegomartir, holds around 3.9 million followers and over 260 million total likes.
His Instagram, also @diegomartir, has close to one million followers. His YouTube channel has over 150,000 subscribers.
Diego Martir Brand Deals and Collaborations
Diego has worked with a number of brands through his social media platforms. He has promoted Yours Truly Clothing through his Instagram, among other brand endorsements and sponsored content.
His TikTok engagement rate has made him an attractive partner for brands targeting younger audiences.
His estimated earnings per TikTok post have been reported at between $6,720 and $10,080, based on engagement figures.
Brand partnerships and sponsored Instagram and TikTok posts form a significant portion of his income.
Diego Martir Girlfriend
Diego Martir was in a relationship with social media star Desiree Montoya from around 2017 to 2019.
The two ran the YouTube channel “Diego & Desi” together and regularly appeared in each other’s content. Their breakup was attributed to ongoing conflicts that became difficult to resolve.
In early 2020, he began dating TikTok creator Lauren Kettering. That relationship ended in March 2020 following cheating allegations.
Diego reportedly began dating fellow social media influencer Katie Sigmond in 2023. The relationship status as of 2026 has not been publicly confirmed by either party.
Diego Martir Net Worth
Diego Martir’s estimated net worth is $5 million as of 2026. His income comes from multiple streams built across nearly a decade of online work.
TikTok and Instagram sponsored content represent the largest share of his earnings. Brand deals, merchandise, YouTube ad revenue from both his personal channel and the former Diego & Desi channel, and public appearances have all contributed to his total wealth.
His acting work on Attaway General and in music videos added additional income during 2018 to 2020.
Diego joined YouTube in August 2018 and his channel now holds over 150,000 subscribers.
While his upload frequency on YouTube has been irregular, his high TikTok engagement keeps his value to advertisers strong.
Diego Martir Social Media
Diego is active across three main platforms. On TikTok, he goes by @diegomartir, where he posts comedy skits, fitness clips, and lifestyle content.
On Instagram, he uses the same handle @diegomartir, sharing photos and short videos with close to a million followers.
His YouTube channel is also at @diegomartir, where he has posted challenges, vlogs, and collaborative content since 2018.
He previously co-ran the “Diego & Desi” channel with ex-girlfriend Desiree Montoya.
Diego does not maintain a widely used Twitter/X presence and keeps his other platforms as his primary public spaces.
Conclusion
Diego Martir turned a 2017 Instagram account into a multi-platform career that now spans TikTok, YouTube, and a run on a Brat TV series, all before turning 23.
His appeal to Gen Z audiences through comedy, fitness content, and collaborations has kept him active across platforms nearly a decade into his online career.