Jordan Matter (born October 6, 1966) is an American photographer, bestselling author, and YouTuber from New York City. He is the grandson of legendary Swiss-American photographer Herbert Matter.
His Dancers Among Us book became a New York Times bestseller and launched one of the most recognizable photography series of the 2010s.
Who is Jordan Matter?
Jordan Matter is an American photographer, content creator, and New York Times bestselling author. He is best known for his Dancers Among Us photography series and his massively popular YouTube channel focused on photography, dance, and family challenges.
He built his following across platforms over more than a decade.
Per Wikipedia, his YouTube channel has surpassed 33 million subscribers and 12.6 billion views as of 2025. Additionally, he is the son of film director Alex Matter and former model Paula Feiten, and the grandson of pioneering photographer Herbert Matter.
Furthermore, his family has expanded into business ventures, most recently the teen skincare brand Sincerely Yours, co-founded with his daughter Salish and launched at Sephora in September 2025.
Overall, Matter stands as one of the most successful photographer-turned-content-creators in the digital era.
Early Life of Jordan Matter
Jordan Matter was born on October 6, 1966, in New York City, New York. He grew up in a deeply artistic household. His grandfather, Herbert Matter, was a celebrated Swiss-born American photographer and graphic designer known for pioneering photomontage.
Photography was the family language, yet Jordan took a different path at first.
He attended the University of Richmond in Virginia. There he studied theatre arts and played Division 1 baseball as a second baseman. Per multiple sources, he initially wanted to become an actor rather than follow his family into photography.
His passion for photography developed later in life. A pivotal moment came when he encountered work by the legendary photojournalist Henri Cartier-Bresson. That experience sparked the creative shift that would eventually define his entire career.
Jordan Matter Age
Jordan Matter is 59 years old as of June 4, 2026, born on October 6, 1966. His zodiac sign is Libra, associated with balance, creativity, and a keen aesthetic sensibility. At 59, he remains one of the most active and recognizable photographers and content creators working today.
Jordan Matter Ethnicity and Nationality
Matter holds American nationality, born and raised in New York City. He is of White ethnicity, with Swiss artistic heritage through his grandfather Herbert Matter. His family’s multigenerational presence in the visual arts gave him a creative foundation that eventually shaped his unconventional approach to photography.
Jordan Matter Education
Matter attended the University of Richmond in Virginia, where he studied theatre arts. He also played Division 1 baseball as a second baseman during his time there.
He was a serious athlete before he was a serious photographer.
Per one source, he also studied at the State University of New York at Purchase, though the specific program is not publicly confirmed. His interest in theatre and performance directly influenced his approach to photographing dancers and subjects in motion.
That performance background gave him a unique ability to direct subjects and capture natural, kinetic moments on camera.
Jordan Matter Career
Early Photography Career
After college, Matter built a career as a professional photographer in New York City. He became well known for his headshots, which caught the attention of modeling agencies and talent representatives.
His career began almost by accident.
Per the Wikitubia profile, he took headshots of a model friend whose photos became widely popular. Soon, modeling agents began recommending him, and his reputation in the New York photography scene grew steadily. Furthermore, his approach to photography, described as out-of-the-box and emotionally driven, distinguished him from traditional headshot photographers.
During the 1990s and 2000s, he built a strong foundation in commercial and portrait photography before his artistic vision led him toward something bigger.
Dancers Among Us and Breakthrough Success
In 2012, Matter published Dancers Among Us: A Celebration of Joy in the Everyday. The book captured professional dancers performing in unexpected public settings across New York City and beyond.
It became an instant cultural phenomenon.
The book hit the New York Times bestseller list and brought Matter widespread media attention. Per multiple sources, he was profiled by MSNBC, CBS, NBC, and the BBC following the book’s release. He also appeared on The Today Show and was interviewed by Tyra Banks.
Additionally, his Dancers Among Us photo exhibition was displayed at the Savina Museum of Contemporary Art in Seoul in 2013.
The series established him as far more than a headshot photographer. His second book, Born to Dance, followed in 2018 and also became a New York Times bestseller.
YouTube Channel and Digital Career
Matter launched his YouTube channel in 2011. He quickly built a loyal audience through content combining photography tutorials, dance challenges, and family videos.
His channel grew into one of YouTube’s most successful photography-themed platforms.
His signature “10-Minute Photo Challenge” series, launched alongside Born to Dance in 2018, became one of his most-watched content formats. Per Wikipedia, the channel has surpassed 33 million subscribers and 12.6 billion views as of September 2025.
Furthermore, YouTube recognized his growth with the Silver Play Button, Gold Play Button, and Diamond Creator Award for surpassing milestone subscriber counts. He has worked with notable performers and influencers on his channel, including Maddie Ziegler, JoJo Siwa, and Sofie Dossi.
Additionally, his content evolved over time to feature more family-focused challenges and activities alongside his children Salish and Hudson.
Sincerely Yours Skincare Launch
In September 2025, Jordan and his daughter Salish launched Sincerely Yours, a teen skincare brand available exclusively at Sephora.
The launch became a genuine cultural event.
Per the OnPressCapital profile, an estimated 80,000 fans gathered at the American Dream Mall in New Jersey on September 6, 2025, for the launch event. All products sold out within one hour. The brand secured seed investment from Strand Equity, the Los Angeles-based growth equity firm behind Youth To The People and InnBeauty Project.
The Sincerely Yours launch shattered previous attendance records at the venue, surpassing even high-profile appearances by MrBeast.
Jordan Matter Wife
Jordan Matter is married to Lauren Boyer, a professional veterinarian. The couple married in May 2002 and have been together for more than two decades.
Lauren keeps a relatively low public profile despite her family’s fame.
She occasionally appears in family content on Jordan’s YouTube channel. She has been a consistent presence behind the scenes throughout Jordan’s career growth from photographer to global content creator. The family currently resides in California.
Jordan Matter Children
Jordan and Lauren have two children. Their daughter, Salish Matter, was born on November 29, 2009. Their son, Hudson Matter, was born in 2005.
Both children have become prominent in their own right.
Per Wikipedia, Salish is an American social media personality, entrepreneur, and actress with millions of followers across YouTube, TikTok, and Instagram. She co-founded Sincerely Yours skincare with Jordan in 2025. Hudson has developed an interest in photography and has appeared in Jordan’s projects, following in his father’s creative footsteps.
Jordan Matter Net Worth
Jordan Matter’s estimated net worth is $4 million as of 2026. His income comes from YouTube ad revenue, photography work, New York Times bestselling books, merchandise, brand partnerships, and his co-founded skincare brand Sincerely Yours.
His wealth reflects more than a decade of diversified creative output.
Additionally, the successful Sephora launch of Sincerely Yours in September 2025 added a significant new revenue stream to his portfolio. Overall, his financial profile reflects a career built on consistent reinvention across photography, publishing, digital content, and consumer products.
Jordan Matter Social Media
Matter is active across multiple platforms. On YouTube, his channel at @jordanmatter has surpassed 33 million subscribers.
He is also active on Instagram at @jordanmatter and on TikTok at @jordanmatter.
His official website at jordanmatter.com provides information on his photography work, books, and upcoming projects. Overall, his combined digital presence makes him one of the most widely followed photographers on social media worldwide.
Frequently Asked Questions
What is Jordan Matter’s net worth?
Jordan Matter’s estimated net worth is $4 million as of 2026. His income comes from YouTube, photography, bestselling books, and his Sephora skincare brand Sincerely Yours.
How old is Jordan Matter?
Matter is 59 years old as of June 4, 2026. He was born on October 6, 1966, in New York City.
Who is Jordan Matter’s wife?
Jordan Matter is married to Lauren Boyer, a professional veterinarian. The couple married in May 2002 and have two children, Salish and Hudson.
What is Jordan Matter’s height?
Jordan Matter stands at 5 feet 8 inches (1.73 meters) tall.
Where was Jordan Matter born?
He was born in New York City, New York, in the United States. He currently lives in California with his wife and children.
What books has Jordan Matter written?
His two most notable books are Dancers Among Us: A Celebration of Joy in the Everyday (2012) and Born to Dance (2018). Both became New York Times bestsellers.
The Bottom Line
Jordan Matter’s career is a study in reinvention. He started as a baseball player, considered acting, stumbled into photography through a friend’s headshot session, and eventually built one of the most-subscribed photography channels on YouTube.
Every unexpected turn led somewhere better.
Furthermore, his Dancers Among Us series proved that photography could be both deeply human and commercially powerful. It took the everyday world and showed people the beauty that was hiding inside it all along. That ability to find magic in ordinary places has defined everything he has built since.
Overall, at 59, Jordan Matter shows no signs of slowing down. From bestselling books to viral YouTube videos to a sold-out Sephora skincare launch, his creative ambition continues to find new forms. We hope you enjoyed reading about Jordan Matter. Feel free to share your thoughts in the comments below!