Kristen Saban is an American businesswoman and philanthropist best known as the daughter of longtime college football coach Nick Saban. She built a career in sports event planning and now works in marketing for a Mercedes-Benz dealership her father co-owns.
Saban also sits on the board of her family’s charitable foundation.
Who is Kristen Saban?
Kristen Saban is the adopted daughter of Nick Saban, one of the most successful coaches in college football history, and his wife, Terry Saban.
She grew up following her father’s coaching career across several states before the family settled in Alabama.
Saban built her own career in sports event management, working with organizations tied closely to the Alabama athletic department. She later moved into marketing for the automotive industry.
Beyond her professional life, Saban serves on the board of directors for Nick’s Kids Foundation. The nonprofit, founded by her parents, supports children in need across Alabama.
Early Life of Kristen Saban
Nick and Terry Saban adopted Kristen and her older brother, Nicholas, when she was young. She moved frequently during childhood as her father’s coaching career took the family from Michigan State to LSU, then briefly to the Miami Dolphins, before the Sabans settled in Tuscaloosa in 2007.
Saban has spoken openly in interviews about her adoption. She has said her biological mother was 18 years old at the time and chose adoption so Saban could have a stable life, though the details of that closed adoption remain limited.
She attended Tuscaloosa Academy, a private school in Alabama. There, she was a member of the school’s cheerleading squad before graduating and enrolling at the University of Alabama.
Kristen Saban Age
Kristen Saban is 31 years old as of 2026, having been born in 1991.
She has been a visible presence at Alabama football games and family events for most of her adult life. Saban came of age during her father’s run of championships at LSU and Alabama, which began in the early 2000s.
Kristen Saban Ethnicity and Nationality
Kristen Saban is American. She was adopted as an infant and has not publicly shared details about her biological family’s ethnic background.
She was raised in a Christian household alongside her brother, Nicholas. Saban has described her upbringing as rooted in the discipline and structure associated with her father’s coaching career.
Kristen Saban Education
Saban graduated from Tuscaloosa Academy in 2009, where she was part of the cheerleading team. She then enrolled at the University of Alabama.
While in school, she worked as a student assistant for the Crimson Tide football program. Saban also worked as an events staffer at Bryant-Denny Stadium during her time as a student.
That hands-on experience in athletics administration shaped her early career path. She graduated from Alabama and moved directly into sports event planning work in Birmingham.
Kristen Saban Career
Saban’s career has moved between sports event management, marketing, and nonprofit work. Each role has kept her closely connected to the Alabama sports world that shaped her upbringing.
Early Career
After graduating from Alabama, Saban worked as a sales assistant for the Tennessee Titans. She then transitioned into public relations and marketing roles within sports organizations.
She later joined the Bruno Event Team, a Birmingham-based sports event planning company. There, she worked as a public relations and marketing officer, along with serving as a social media manager for the firm.
Growing Her Career
At Bruno Event Team, Saban helped manage a wide range of events tied to Alabama athletics. The company’s client list included the Alabama athletic department, along with Southeastern Conference tournaments across multiple sports.
Her work also extended to major golf events. Bruno Event Team has organized tournaments including the U.S. Women’s Open and the U.S. Senior Open during Saban’s time with the company.
Current Ventures
Saban later became marketing director at Mercedes-Benz of Birmingham, a dealership co-owned by her father through Dream Motor Group.
She has continued to build her career in marketing while staying connected to her family’s business interests in the Birmingham area.
She also joined Nick’s Kids Foundation in a full-time capacity before moving to her current board position. The foundation has donated hundreds of thousands of dollars to local organizations supporting children across Alabama.
Kristen Saban Philanthropy
Kristen Saban serves on the board of directors for Nick’s Kids Foundation, a charity her parents founded to support children in need. The organization has provided significant funding to schools, families, and community groups throughout Alabama over the years.
She has appeared at foundation events, including luncheons that have delivered six-figure donations to local organizations. Saban has used her social media presence to highlight the foundation’s work alongside her father’s coaching legacy.
Kristen Saban Husband
Kristen Saban married Adam Setas on May 30, 2015, in a large ceremony at Bryant-Denny Stadium in Tuscaloosa. The two had known each other since childhood, having grown up as neighbors in East Lansing, Michigan, while Nick Saban coached at Michigan State.
Setas, a financial advisor, and Saban reconnected as students at the University of Alabama. He proposed to her on a bridge overlooking the Nashville skyline in 2014, and the couple married the following year in front of roughly 1,000 guests, including Alabama’s mascot, Big Al.
Saban and Setas divorced in 2024 after nearly a decade of marriage. Neither has spoken publicly about the reasons behind the split, though the divorce became public around the same time unrelated allegations of an affair with another man surfaced on social media.
Saban has since shared occasional glimpses of a new relationship on Instagram. She has kept her current partner’s identity private.
Kristen Saban Children
Kristen Saban and Adam Setas share one child together, a son named James Nickolas Setas. He was born on April 27, 2020, weighing 9 pounds and 12 ounces.
Saban regularly shares updates about James on social media, including moments from his early schooling. She has described motherhood as one of the most meaningful parts of her life since James’s birth.
Kristen Saban Net Worth
Kristen Saban’s estimated net worth is $500,000 as of 2026. Her income comes mainly from her marketing career and her past work in sports event management.
Kristen Saban Social Media
Saban is active on Instagram under the handle @kristennsaban, where she shares updates about her son, her career, and Alabama football.
She has used the platform to post tributes to her father and highlight her work with Nick’s Kids Foundation.
She previously posted on X as well, though her activity there has been more limited in recent years.
Saban’s social media presence has made her a recognizable figure among Alabama football fans beyond her connection to her father.
The Bottom Line
Kristen Saban built a career in sports event management with Bruno Event Team before moving into marketing at Mercedes-Benz of Birmingham.
She now serves on the board of directors for Nick’s Kids Foundation, the charity founded by her parents.
She grew up moving across several states as her father’s coaching career advanced, eventually settling in Tuscaloosa in 2007. Saban has spoken candidly about her adoption as an infant and her close bond with her father throughout his championship seasons.
She is raising her son, James, following her 2024 divorce from Adam Setas. Saban continues to share updates about her family and career on Instagram.
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