Lili Gold (born on 20 June 1950) is an American Pawn Shop owner, well-known for her association with the Gold family

She co-owns the pawn store American Jewelry & Loan with her husband Les Gold, a reality TV personality from the truTV show Hardcore Pawn.

Despite her notable background, Lili keeps a low profile with no presence on social media.

Let’s read this article to know about her.

Lili Gold Profile Smmary
NameLili Gold
Birth Date29 June 1950
Birth PlaceMichigan, USA
Age72 Years Old
Height 5 Feet 4 Inches
Net Worth1.5 million USD
ProfessionPawn Shop owner
Marital StatusMarried
Husband Les gold
ChildrenAshley and Seth

Who is Lili Gold?

lili gold image
Source: Pinterest

Lili Gold is an American Pawn Shop owner and well-known gold Family Member. Her birthday is June 20, 1950, and she was born in the United States.

Lili is also well-known for co-owning the pawn store American Jewellery & Loan with her husband Les Gold, who has appeared on the truTV reality show Hardcore Pawn.

Currently she haves no social accounts and is not seen much anywhere.

Her son Seth wanted to be a doctor but then he changed his decision and joined the family business pawn shop. She is Gemini by zodiac.

She is one of the most successful Family Members. She is one of the well-known people that were born on June 20, 1950. She is one of the wealthiest family members to have grown up in the United States.

Early Life of Lili Gold

Lili Gold was born on June 29, 1950 in Michigan, United States. She grew up in the state of Michigan.

Her schooling and everything were done in her hometown only. She was a very good student and passed out of high school with very good grades.

Same with her graduation it was completed in her hometown and graduated out of her college with a good GPA. She most probably did a Business major.

Her Parents are not well known. Neither their names or what they did for earning a living. But this for sure that they loved and supported Lili through all her decisions and gave her a very good childhood.

Lili Gold Career

lili gold family
(Photo by Paul Warner/Getty Images)

Lili Gold’s husband, Les Gold, is a pawnbroker, reality star, social media figure, and speaker from the United States. He rose to prominence after appearing on the reality show ‘Hardcore Pawn.’

Les Gold began his own business at the age of 12 by purchasing pizzas and reselling them to kids at his school, Hebrew School.

Liliy,s husband established his pawn shop, ‘American Jewelry and Loan,’ and appointed her , Lili Gold, the owner.

Ashley Gold, Lili Gold’s daughter, is also a co-owner of this pawn shop. Seth Gold, Lili Gold’s son, is in charge of the store’s marketing.

This pair promotes their business by placing an ad in the yellow pages.

This pawn business first opened in Oak Park at the Green Eight Shopping Center. Their pawn store has been relocated to Greenfield Road in Detroit.

This shop now employs more than 50 people and serves 1000 customers every day. There pawn shop is going very well and they also had a good run on the show hardcore pawn.

Les gold’s pawn journey

Les Gold, a third-generation pawnbroker, businessman, and the grandson of a pawnbroker who once owned Sam’s Loans, a now-defunct pawnshop on Michigan Avenue in Detroit, owns American Jewellery and Loan.

Les started American Jewellery in 1978 in the Green Eight Shopping Center on 8 Mile Road in Oak Park before relocating to its current location in 1993.

American Jewellery acquired Premier Jewellery and Loan in Pontiac in 2011, and the new location was featured in the first few episodes of Hardcore Pawn’s fifth season, as well as two episodes of the sixth season, where Les’s son and co-owner/employee Seth tries to sell the Pontiac location behind Les’s back.

Les’s only son, Seth, graduated from the University of Michigan and has been a co-owner of American Jewellery since then.

Seth is in charge of the store’s marketing and claims that without him, the shop’s only marketing strategy would be “an ad in the Yellow Pages.”

Ashley, Les’s daughter, graduated from Michigan State University with a bachelor’s degree in business administration and a graduate diamond certification from the Gemmological Institute of America.

Ashley is a co-owner of American Jewellery and has been there for almost fifteen years, though she did take three years out for maternity leave at one time.

Her and Seth’s sibling rivalry is a recurring theme in many episodes.

Lili Gold Husband

Lili has been married to her husband Les Gold since 1975 and with him, she haves 2 kids Ashley and Seth. Both of them have a very happy married life.

Ashley is also the co-owner of the shop and Seth wanted to become a doctor but joined the family business. Ashley was born 3 years after the marriage on June 7 1978 and Seth was born on February 23, 1981.

Other than that Lily is very private about her personal life and doesn’t want to reveal much about her life.

Also Read: Who is Greg Norman’s Third Wife Kirsten Kutner?

Lili Gold Net Worth

Lili’s primary source of income is through the pawn shop and used to earn from the TV show Hardcore Pawn.

Her estimated net worth is around $1.5 million as of 2023 which grew from $1 million USD as of 2022.

She earns around $50-$100k a month.

Also Read: Who is John Rzeznik’s wife Melina Gallo?

Lili Gold Physical Appearance

Lili is around 5 feet 4 inches or 1.65 meters and weighs around 50-60 kgs or 120 lbs. Her shoe size is 6 and she has black eyes and black hair.

Despite being old there’s no sign of aging on her face.

I hope you loved reading the biography of Lili Gold. Please share your thoughts and opinions regarding this article below in the comment section.

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1 Comment

  1. Sally Cheramie Reply

    My Husband and My self Watch Hardcore Pawn From Down South In Louisiana About 1 Hour South Of New Orleans We Enjoy Watching It Our Question Is … Does Seth & Ashley Get Along Outside Of The Hardcore Pawn Business ? Maybe One Day We Can Go Shopping At Your Pawn Store & I Think Ashley Looks Just Like Her Mom Which Is A Compliment ….. We Really Enjoy Watching Y’all’s Business It gets Wild In The Pawn Store… People Of All Kinds Act Up Bad Demanding Money It Blow’s My Mind When I See People Demanding Money & Refuse to Leave But All In All We Enjoy Watching The Show God Bless Y’all & Y’all’s Business

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