Naomi Neo is a Singaporean content creator, blogger, and social media personality best known for her YouTube channel under the name xNaomiluvsyou, where she has built a large following through lifestyle vlogs, comedy skits, and family content.
She began blogging professionally in 2011 and has since grown into one of Singapore’s most recognized youth influencers, winning the Top Lifestyle Influencer award at Influence Asia 2017.
Who is Naomi Neo?
Naomi Neo is a Singaporean lifestyle blogger turned YouTube content creator who first made her mark through written posts that resonated with young audiences across Singapore.
Her candid writing style and relatability drew a large online following before she expanded into video content.
Over the years, her platform has grown to span YouTube, Instagram, and TikTok, covering topics from motherhood and relationships to personal milestones.
She has collaborated with fellow Singaporean creators JianHao Tan and Night Owl Cinematics, and her content has attracted millions of combined followers across platforms.
In January 2022, Naomi posted a video revealing that she is adopted, which became one of her most-watched uploads with over 605,000 views on YouTube.
That disclosure drew widespread public attention and added a deeply personal dimension to her public story.
She also founded multiple businesses, including an accessories brand and a wellness label, which she later merged into a single genderless wellness brand called Empath.
Early Life of Naomi Neo
Naomi Neo was born on January 25, 1996, in Singapore. She grew up as the only child of her adoptive parents, who raised her in Singapore throughout her childhood.
Her adoptive parents, unable to have biological children, adopted Naomi and raised her as their own.
In the adoption video she released in 2022, she shared that her birth certificate listed her place of birth as the People’s Republic of China.
Growing up, she had long suspected she was adopted, partly because she could find no infant photographs of herself and her parents gave conflicting explanations when she asked about her early years.
She attended Damai Secondary School in Singapore. After completing secondary education, she went on to study at Nanyang Academy of Fine Arts, graduating in 2016 with a Diploma in Arts Management.
Naomi Neo Age / Birthday
Naomi Neo is 30 years old as of 2026, born on January 25, 1996. Her zodiac sign is Aquarius, a sign often associated with independent thinking and a strong social conscience.
By 30, she has already built a career spanning over a decade of content creation, two businesses, and two children.
Naomi Neo Ethnicity and Nationality
Naomi Neo holds Singaporean nationality and grew up entirely in Singapore. Her birth certificate places her origin in China, making her ethnically Chinese.
Her adoptive family raised her in a Singaporean household with the same values and cultural references as her peers.
Naomi Neo Height and Weight
Naomi Neo stands 5 feet 1 inch tall, which equals 155 centimeters. She weighs approximately 45 kg, or 99 lbs.
Her petite frame and polished look have made her a natural fit for modelling work alongside her content career.
Naomi Neo Education
Naomi Neo studied at Damai Secondary School in Singapore. She later pursued further education at the Nanyang Academy of Fine Arts (NAFA), where she earned a Diploma in Arts Management in 2016.
Her LinkedIn profile also shows a Bachelor’s degree in General Sales, Merchandising and Related Marketing Operations.
That business background has supported her work as an entrepreneur alongside her content career.
Naomi Neo Career
Naomi Neo’s career started on social media before YouTube existed as a professional platform for Singaporean creators.
Her output grew steadily from teenage blog posts into a full media presence across video, photo, and brand content.
Starting Out: Blogging and Facebook (2010–2012)
Naomi began her public presence around 2010, sharing posts on Facebook about school life, relationships, and social issues.
One early blog post, a 2010 piece on the importance of motherhood, went viral and convinced her that writing could be more than a hobby.
By 2011, she had begun blogging professionally. She started receiving brand approaches and client work from late that year.
In early 2012, the Singapore influencer agency Gushcloud approached her to work as a contracted blogger.
Naomi has since clarified she was never formally under contract with Gushcloud, though she did collaborate during that period.
She created her YouTube channel in 2009, but her first proper upload came on September 15, 2012, with a video titled “Hairdo for a Casual Date,” which earned over 285,000 views.
That video marked the start of her regular YouTube output.
Growth and Recognition (2013–2018)
Naomi’s profile rose quickly between 2013 and 2015. In 2013, she was invited to walk the Asia Style Collection runway alongside K-pop groups including Girls’ Generation and 2NE1.
Between 2013 and 2014, she modelled for several Singaporean blogshops including Shopdiygalore, Pastelove, and Shopgipsypixie.
By 2014, Naomi received approximately SGD $45,000 per year in beauty, fashion, and lifestyle sponsorships, as reported by The New Paper.
Brand partners included Benefit, SK-II, and Superga. From 2014 to 2015, Sunsilk selected her as a brand ambassador.
Between 2012 and 2018, she appeared in more than 40 YouTube videos with JianHao Tan. She also featured on the Millennials of Singapore channel and collaborated with Night Owl Cinematics.
At Influence Asia 2017, she won the title of Top Lifestyle Influencer in the Singapore category.
Motherhood, Business, and Recent Work (2018–Present)
After her wedding in March 2018, Naomi’s content shifted toward family life, motherhood, and personal growth.
Her comedy skits gave way to vlogs, Q&As, and videos centered on raising her children, Kyzo and Zyla Rey.
In August 2020, she purchased a Lamborghini Huracán for $600,000 SGD, which she described as a long-held dream and a gift to herself. The purchase drew both admiration and public criticism given its timing during the COVID period.
Naomi responded that she had planned the purchase well before the pandemic began, and said she had funded it entirely from her own earnings.
In November 2022, she moved into a three-storey landed property in Singapore with a pool and hot tub, three years in the making.
That same year, a TikTok ghost prank video she made with her son Kyzo reached 22.9 million views in four days and attracted public debate about parenting choices.
Beyond content creation, Naomi founded an accessories brand called NNCHANTED and a wellness label called nnpower.
She later merged the two into Empath, a genderless wellness, skincare, and haircare brand.
As of 2026, she also credits herself as founder of a portfolio of Singapore food, beverage, and lifestyle brands, including Sushi Yujo, Shinrai, and So Salon.
In April 2026, Naomi filed a police report after she was allegedly molested at the Hammock Market flea market at Aperia Mall in Kallang, Singapore.
Friends who witnessed the incident detained the man until police arrived. Neo wrote publicly that she chose to pursue the matter so it would not happen to others.
Naomi Neo Brand Deals and Collaborations
Naomi has worked with a wide range of brands over her career, starting with blogshop partnerships in 2013.
By 2014, her annual sponsorship income had reached SGD $45,000, covering beauty, fashion, and lifestyle categories.
Brands she has publicly worked with include Benefit, SK-II, Superga, and Sunsilk, for which she served as an ambassador from 2014 to 2015.
In later years, her sponsored content shifted toward lifestyle, parenting, and home.
Reports from 2020 onward indicated she earns a five-figure monthly income primarily from sponsored content, putting her annual earnings in the six-figure range.
Her Empath wellness brand represents her move from brand partner to brand founder, giving her both creative control and a direct revenue stream outside of sponsored posts.
Naomi Neo Husband
Naomi Neo married her husband, Han, in March 2018 at Singapore Botanic Gardens.
Their wedding reception followed on a private yacht at Marina at Keppel Bay. The couple had started dating in early 2016, and their engagement took place in Seoul in late 2017.
Han is a private individual who works in his family’s business. Naomi has consistently respected his preference for staying out of the spotlight, referring to him by his initial H in her public content for years.
He does occasionally appear in her videos.
Before Han, Naomi was publicly in a relationship with Singaporean YouTuber JianHao Tan from 2014 to 2015.
The two dated for over a year and collaborated on multiple YouTube videos during that time. They broke up due to work and personal differences but remained on good terms. JianHao visited Naomi after the birth of her first child in 2018.
Naomi Neo Children
Naomi Neo and Han have two children. Their son, Kyzo, was born on June 25, 2018.
Naomi was six months pregnant when she announced the pregnancy publicly in March 2018 via a YouTube video titled “I AM PREGNANT!!!”
Their daughter, Zyla Rey, was born on January 21, 2021. Naomi revealed in a subsequent YouTube video that she had kept the news of her second pregnancy from Han for three months, uploading a video titled “How I Hid My Pregnancy From My Husband For 3 Months” on August 22, 2018.
Both children appear regularly in her content, and Kyzo became well known to her audiences through viral TikTok clips shared over the years.
Naomi Neo Net Worth
Naomi Neo’s estimated net worth is $5 million as of 2026. Her income flows from multiple channels, with sponsored social media content forming the largest share.
Brand Deals and Sponsorships
Naomi’s brand deal income has scaled significantly over her career. By 2014, she earned SGD $45,000 per year in sponsorships alone.
By the early 2020s, her reported monthly earnings from sponsored content reached five figures, putting her total annual income in the six-figure range.
Business Ventures
Naomi founded an accessories brand, NNCHANTED, and a wellness label, nnpower, before merging both into Empath, her genderless wellness and haircare brand.
As of 2026, her Instagram bio also lists her as founder of several Singapore food and lifestyle ventures, including Sushi Yujo, Shinrai, Sapoto, Satori Yakitori, and So Salon.
Assets
In August 2020, Naomi purchased a Lamborghini Huracán for SGD $600,000, funded entirely from her own earnings. Two years prior, she had bought a Mercedes C-Class as her first car.
In 2022, she moved into a three-storey landed home in Singapore featuring a pool and hot tub, which she had been planning and developing for three years.
Naomi Neo Social Media
Naomi Neo is active across several platforms. On Instagram, she posts as Naomi Neo (@naomineo_), with approximately 1 million followers as of mid-2026.
Her TikTok account is @naomineo, where her ghost prank video alone reached nearly 23 million views.
She also runs her YouTube channel as xNaomiluvsyou, which has built close to 500,000 subscribers since she launched it in 2009. On Twitter, she posts under the handle @NaomiNeo_.
Her content across all platforms covers lifestyle, family, business updates, and personal storytelling.
Since 2022, she has also used her channels to address public controversies and personal revelations, including her adoption disclosure and the Aperia Mall incident.
Conclusion
Naomi Neo built one of Singapore’s most recognizable youth media profiles starting from a blog written at 15, and she has sustained that presence across more than fifteen years of shifting platforms and formats.
Her willingness to share personal milestones publicly, from her wedding and pregnancies to her adoption story and a 2026 police report, has kept her audience engaged well beyond her early blogging era.