Nils Kuesel is a German social media influencer and fashion model best known for his viral content on TikTok under the username @nilskue.
He began his career with lip-sync videos on TikTok and grew into a luxury fashion model, working with major brands and launching his own clothing line.
Who is Nils Kuesel?
Nils Kuesel is a German content creator, influencer, and model who built a following of millions through his work on TikTok and Instagram.
He started by posting lip-sync and dance videos, then moved into professional modeling with some of the biggest names in luxury fashion.
Based between Berlin and Los Angeles, Kuesel works with high-end fashion houses including Givenchy, Dolce & Gabbana, and Tommy Hilfiger.
His modeling agency is Butterfly Boy. He also launched a unisex clothing line called WAYZTED, which focuses on inclusivity and personal expression.
By December 2024, Favikon ranked him as the number one men’s fashion influencer in Germany.
His social media content blends emotional storytelling, fashion campaigns, and travel, drawing a large and engaged international audience.
Early Life of Nils Kuesel
Nils Kuesel was born on February 5, 2000, in Germany. He grew up with an interest in fashion and modeling from a young age, and his family supported his ambitions throughout his youth.
He completed his high school education in Germany before enrolling at Leuphana University in Lüneburg for higher studies.
Kuesel left after four semesters to pursue modeling and content creation full time. During his time as a student, he also traveled to Chile as an exchange student.
That international experience fed into the love of travel that became a consistent theme in his content.
He grew up in a supportive home environment and stayed focused on building a career in the digital and fashion spaces from his early twenties.
Nils Keusel Age / Birthday
Nils Keusel is 26 years old as of 2026, born on February 5, 2000. His zodiac sign is Aquarius, a sign often associated with creativity and a strong sense of individuality.
At 26, Kuesel stands among Germany’s most followed male creators on social media.
Nils Keusel Ethnicity and Nationality
Kuesel holds German nationality, born and raised in Germany. His ethnic background is German, and he currently splits his time between Berlin and Los Angeles.
His European fashion background has shaped both his style and his professional network in the luxury fashion industry.
Nils Keusel Height and Weight
Nils Keusel stands 5 feet 11 inches (1.80 m) tall. He weighs around 75 kg (165 lbs).
His lean, athletic build suits the high-fashion modeling work he does with luxury brands.
Kuesel keeps a consistent and active lifestyle, which shows in both his physical appearance and the confidence he brings to fashion campaigns.
Nils Keusel Education
Kuesel completed his schooling in Germany before enrolling at Leuphana University in Lüneburg.
He studied there for four semesters before leaving to focus on his social media and modeling career.
During his university years, he spent time in Chile as an exchange student. That choice to leave university paid off quickly.
Within a short time, his TikTok account began pulling in millions of followers and his modeling profile started growing fast.
Nils Keusel Career
Nils Keusel’s career moved from casual TikTok content into full-scale luxury fashion modeling within just a few years.
He built his platform through consistency and an eye for trending formats before major brands came calling.
TikTok Beginnings
Keusel launched his TikTok account under the handle @nilskue and started uploading lip-sync videos set to popular songs.
His videos quickly appeared on TikTok’s For You page, reaching audiences well beyond Germany.
A key moment came in February 2021, when he posted a lip-sync to Carly Rae Jepsen’s “Call Me Maybe.”
That video drew millions of views and pushed his following past the one million mark.
By December 2024, Kuesel had grown his TikTok following to over 13.5 million. He posts at an average of twice a week, with an average engagement of 169,500 interactions per post.
Modeling and Brand Campaigns
Kuesel’s growth on social media led directly to work with luxury fashion brands. He signed with the Butterfly Boy modeling agency and went on to collaborate with Givenchy, Etro, Dolce & Gabbana, Tommy Hilfiger, Prada, and Mugler.
These were full brand campaigns rather than minor promotional posts. Kuesel appeared in campaign shoots, attended major fashion events, and shared behind-the-scenes content from his work with these houses.
In September 2024, he attended New York Fashion Week, placing him on one of the most watched stages in global fashion.
WAYZTED Clothing Line and Collaborations
Beyond modeling for other brands, Kuesel launched his own unisex clothing label called WAYZTED. The line focuses on inclusive design and self-expression.
WAYZTED gave him a direct creative stake in fashion as a founder rather than just a brand face.
He also collaborated with influencer Benji Krol on content projects, which widened his reach to new audiences across TikTok and Instagram.
He has additionally affiliated himself with Save the Children, participating in charity initiatives through his platform.
Nils Keusel Endorsements and Sponsorships
Kuesel’s brand portfolio includes some of the most recognized names in luxury fashion.
His verified partnerships include Givenchy, Etro, Dolce & Gabbana, Tommy Hilfiger, Prada, and Mugler.
- Givenchy
- Dolce & Gabbana
- Tommy Hilfiger
- Prada
- Etro
- Mugler
Each collaboration sits within his core niche of men’s high-fashion content, keeping his brand deals consistent with his personal style on both platforms.
By late 2024, his estimated cost per sponsored post had reached $11,300, reflecting the value brands placed on his engaged audience.
Nils Keusel Net Worth
Nils Keusel’s estimated net worth is $1 million as of 2026. His income comes from brand deals with luxury fashion houses, sponsored content on TikTok and Instagram, and his own WAYZTED clothing line.
Brand Deal Earnings
On Instagram, Kuesel’s engagement rate ran at roughly 9.87% by December 2024, with an average of 184,800 interactions per post.
Each sponsored post on the platform earns an estimated $2,776 to $4,627 in brand fees.
On TikTok, with over 13.5 million followers, his sponsored content earns an estimated $3,600 to $6,000 per post. That income runs across a posting schedule of roughly twice a week.
WAYZTED
His unisex clothing label adds a product revenue stream beyond per-post brand agreements. WAYZTED links his earnings directly to sales rather than solely to his posting activity.
His combined income across fashion modeling fees, TikTok and Instagram sponsorships, and WAYZTED product sales forms the foundation of his net worth.
Nils Keusel Social Media
Kuesel is active across TikTok, Instagram, and YouTube. His main handles are @nilskue on TikTok and @nilskue on Instagram.
On TikTok, he surpassed 13.5 million followers by December 2024, making it his largest platform.
His Instagram account holds 1.9 million followers and runs a high engagement rate, with his most popular Reel pulling over 7.4 million views.
His YouTube channel at @Nilskue1 holds over 50,000 subscribers, though he has posted less frequently there in recent years.
Conclusion
Nils Kuesel built one of Germany’s most-followed men’s fashion platforms starting with lip-sync videos and growing into runway appearances, luxury brand campaigns, and his own clothing label.
His career from Leuphana University dropout to New York Fashion Week attendee shows how quickly a focused social media strategy can reshape a creative path.