Sir Cruse, born William Cruse Jr. on November 9, 1991, is an American YouTuber and social media influencer from Chicago, Illinois. He built his following around 360 waves hair tutorials and reaction videos.
His YouTube channel has pulled in well over 100 million total views since he first launched it in 2007.
Who is Sir Cruse?
Sir Cruse is an American YouTuber, digital content creator, and social media personality whose real name is William Cruse Jr.
He grew up on the South Side of Chicago and turned a childhood fascination with hair into one of YouTube’s most recognized wave tutorial channels.
His content sits at the intersection of men’s grooming and entertainment, combining practical hair guides with comedic reaction videos.
His most popular content features regular people who claim to have perfected their 360 waves, and Sir Cruse reacts to their results on camera.
Beyond the reaction format, he also produces detailed step-by-step tutorials on brushing techniques, wave products, and durag methods for men who want to grow and maintain deep 360 wave patterns.
He has also worked alongside fellow wave content creator 360Jeezy, who has appeared in several of his videos over the years. That collaboration helped both creators reach a wider audience within the waves community.
Sir Cruse now lives in Los Angeles, California, where he continues to produce content across multiple platforms.
Early Life of Sir Cruse
William Cruse Jr. was born and raised in Chicago, Illinois, on the South Side of the city. His parents are Valerie and William Cruse Sr. He grew up in a Christian household alongside his younger brother Terrance.
His interest in hair started at a very early age. Between the ages of seven and eight, William Jr. spent hours brushing and combing his hair to achieve 360 waves.
By the time he graduated high school, he had developed deep, well-defined curl patterns across the top and sides of his head.
Between 2008 and 2009, he developed a stronger interest in achieving a more distinctive curly look. Facebook served as his main creative inspiration during that period, where he found similar tutorials and products.
He became a vegan in 2018, a decision he has said was one of the best he has made. He also enjoys reading and writing poetry and has described himself as an animal lover.
Sir Cruse Age
Sir Cruse is 34 years old as of 2026, born on November 9, 1991. His zodiac sign is Scorpio.
He launched his YouTube channel at the age of 15 or 16, making him one of the earlier wave tutorial creators on the platform.
Sir Cruse Ethnicity and Nationality
Sir Cruse is American by nationality, born and raised in Chicago, Illinois. His ethnic background is African-American.
He was raised in the Christian faith by his parents on the South Side of Chicago, a part of the city with a deep cultural identity that influenced his personal style.
Sir Cruse Height and Weight
Sir Cruse stands 6 feet 2 inches tall, which equals approximately 1.88 meters. His weight is reported at around 70 kg, or 154 lbs.
He carries a lean, upright build that fits his on-camera presence well. His signature 360 waves are arguably his most recognizable physical feature, maintained through consistent brushing and careful use of wave products.
Sir Cruse Education
Sir Cruse completed his elementary and high school education in Chicago, Illinois. He later enrolled at DeVry University in Illinois, where he studied computer engineering.
He graduated from DeVry University in 2015 with his degree in computer engineering. While he pursued his studies, he continued uploading 360-wave tutorial videos to YouTube, growing his channel alongside his academic work.
His technical background later helped him manage and grow his social media presence. After graduating, he chose digital content creation over a career in engineering.
Sir Cruse Career
Sir Cruse launched his YouTube channel in 2007 as a teenager in Chicago. Early on, most of his videos featured him flexing his biceps and goofing around for the camera, content that drew little attention at the time.
Three years later, he made a key decision. In 2012, he shifted his focus entirely to his hair, and that pivot changed his trajectory on the platform.
Career Start and the 360 Waves Niche
Sir Cruse’s first dedicated hair video came in October 2012, when he uploaded a tutorial titled “How to Get 360 Waves w/ Tutorial and Steps.” That video crossed 700,000 views and became the first of his uploads to break half a million. It confirmed that the waves niche had a large and hungry audience.
He followed that up with a series of detailed hair guides throughout 2012 and 2013. Those early uploads included titles such as “Sir Cruse Haircutting Guide,” “Sir Cruse Healthy Products 4 Healthy Hair,” “How Combing Helps Your Waves,” and “How to Get Waves: The Cold Towel Method.” Each video built on the last, creating a structured library of tutorials for wave beginners and experienced wavers alike.
By 2013, his subscriber count was growing steadily. That year he uploaded “How U Get Yo Waves Like That?” and “Wonder Waves Method,” two videos that spoke directly to newer viewers starting their wave journey.
Most-Watched Videos and Reaction Format
In 2014, Sir Cruse expanded into hair care more broadly with videos like “How to Get Deep Waves” and “How to Get Shiny Hair Tutorial.” However, it was his reaction video format that truly elevated his channel to viral territory.
His video “White Kid Tries To Get 360 Waves! Is He Serious?” became one of his most-watched uploads, generating 3.9 million views. A follow-up video, “Men Catfishing Now? LOOK AT THAT BOW TIE #Shorts,” pulled in 2.9 million views. “That Mexican With Waves on TikTok #Shorts” reached 1.4 million views.
On December 21, 2018, he uploaded “10 Year Old White Kid Thinks He Has 360 Waves!”, which crossed one million views by May 2019. Related videos including “12 Year Old White Kid Tries to Get 360 Waves! Is He Serious!?” and “White Boy Thinks His 360 Waves Is Killin Are They?” also gathered millions of views each.
These videos combined humor with genuine haircare knowledge, which gave them wide appeal beyond the core waves community.
Cross-Platform Growth and Recent Activity
Sir Cruse expanded well beyond YouTube over the years. He built a significant following on TikTok under the handle @realsircruse, where his short-form content reaches a different but overlapping audience. His Instagram handle is @cruse2k27.
He has remained consistent in uploading across his platforms since the early 2010s. That consistency built him a loyal fanbase of men interested in men’s grooming, particularly those pursuing the 360-wave look.
Sir Cruse earned endorsement deals with hair product brands in the United States over the course of his career. He also recommends wave products such as durags from the Magic Collection, which he has discussed in several videos.
His overall YouTube view count has passed 100 million, a milestone few grooming creators in his niche have reached.
Sir Cruse Awards and Recognition
Sir Cruse has not won formal industry awards. However, passing one million YouTube subscribers marked a key milestone in his career.
His total view count surpassing 100 million placed him among the most-watched men’s grooming creators in that space.
He gained recognition within the 360 waves community as one of the platform’s earliest and most consistent wave tutorial creators. His collaboration with 360Jeezy also reinforced his standing within that niche.
Sir Cruse Girlfriend
Sir Cruse began dating Jazzy Glimmer, a fellow YouTuber and content creator, in early 2019. Jazzy first discovered Sir Cruse through his Instagram live sessions and his YouTube channel before reaching out to him directly.
He later hired her to serve as a moderator on one of his social media accounts. From that professional connection, their relationship developed into a romantic one.
Jazzy has described Sir Cruse in interviews as funny, gentle, sensitive, and loving, noting that his personality in real life contrasts with the more boisterous character he plays in his videos.
Their relationship has remained ongoing since they began dating in 2019.
Sir Cruse Net Worth
Sir Cruse’s estimated net worth is $2 million as of 2026. His income comes primarily from his YouTube channel through advertising revenue, sponsorships, and brand collaborations.
He has earned from endorsement partnerships with hair product manufacturers in the United States. These deals align naturally with his content and have been a consistent secondary income stream alongside his YouTube ad revenue.
Sir Cruse is also involved in affiliate marketing, where he earns commissions by directing his audience toward hair products and grooming tools he uses and recommends in his tutorials.
His strong following on TikTok and Instagram adds additional sponsorship and collaboration opportunities to his earning profile.
Sir Cruse Social Media
Sir Cruse is active across several platforms. On TikTok, he posts under the handle @realsircruse. On Instagram, he uses the handle @cruse2k27. His YouTube channel has been live since 2007 at his verified YouTube channel.
He also maintains a presence on X (formerly Twitter) under the handle @SirCruse, where he occasionally interacts with fans.
His TikTok account features a mix of commentary on viral videos and shorter versions of his wave-related content. Instagram is where he shares updates, hair care tips, and live sessions with followers.
The Bottom Line
Sir Cruse uploaded his first viral wave tutorial in October 2012, and that single video helped kick off a career that has since generated over 100 million YouTube views.
His reaction video “White Kid Tries To Get 360 Waves!” became one of his most-watched uploads with 3.9 million views.
He grew up on the South Side of Chicago, earned a computer engineering degree from DeVry University in 2015, and later moved to Los Angeles to pursue content creation full time. His background in technology has helped him build and manage a following across YouTube, TikTok, and Instagram.
Sir Cruse continues to upload hair tutorials and reaction content while building his presence on TikTok, where his short-form videos reach a growing audience beyond the core waves community.
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