Valleria Carruyo is a Venezuelan social media personality and culinary content creator best known for her food-focused lifestyle videos on TikTok and Instagram.
She built her following from scratch as a teenager in Maracaibo and grew into one of Venezuela’s most-followed creators, ranking in the top 1% of TikTok food and nutrition influencers in her country.
Who is Valleria Carruyo?
Valleria Carruyo is a Venezuelan content creator from Maracaibo, Venezuela, whose videos blend cooking tutorials, personal routines, and lifestyle updates for a Gen Z audience.
She posts across TikTok and Instagram, where her combined following exceeds 11.3 million.
Her content centers on food preparation, wellness habits, grocery hauls, and day-in-the-life segments that connect with young Spanish-speaking viewers.
Valleria studied at Dohmi Culinary Institute, an experience she draws on regularly in her cooking videos.
That culinary training gives her content a layer of practical knowledge that sets her apart from most lifestyle creators her age.
She also collaborates regularly with fellow Venezuelan influencers, including Lui and Marcela Triggiano, forming a content network within Venezuela’s online creator community.
Early Life of Valleria Carruyo
Valleria Carruyo grew up in Maracaibo, Venezuela, one of the country’s largest cities.
She was raised in a close family that includes her mother, father, and a sister, all of whom appear in her social media content.
Her upbringing in Maracaibo shaped her casual, relatable tone on camera. From a young age, she showed interests in singing, drawing, and dance, and these creative outlets carried through into her content work later on.
She completed her secondary schooling in Maracaibo. After finishing high school, she enrolled at the Dohmi Culinary Institute, where she developed the culinary skills that now anchor much of her online content.
Her family has remained a constant presence throughout her public life. Her sister and parents appear often across her TikTok and Instagram posts, reflecting the close-knit dynamic she grew up with.
Valleria Carruyo Age / Birthday
Valleria Carruyo is 23 years old as of 2026, born on January 26, 2003. Her zodiac sign is Aquarius, a sign often associated with creativity and independent thinking.
At 23, she is already among the most prominent food and lifestyle influencers from Venezuela, with over a decade of platform growth ahead of her.
Valleria Carruyo Ethnicity and Nationality
Valleria Carruyo is Venezuelan by nationality, born and raised in Maracaibo. She is of Latin American ethnicity, and her content is produced primarily in Spanish, reflecting her cultural roots.
Her audience skews heavily toward young Spanish-speaking viewers across Latin America.
Valleria Carruyo Height and Weight
Valleria Carruyo’s exact height has not been publicly confirmed in verified sources. Her weight is also not publicly disclosed.
She maintains an active lifestyle that comes through in her wellness-focused content, including workout segments and fitness-related posts on Instagram.
Valleria Carruyo Education
Valleria completed her high school education in Maracaibo, Venezuela. She then enrolled at Dohmi Culinary Institute, a culinary training program she references directly in her social media content and brand partnerships.
Her training there gave her the foundation for the cooking-centric content that drives her TikTok following.
That culinary background is a genuine differentiator in her content. She frequently tags Dohmi Culinary Institute in her Instagram posts and reels, connecting her academic training to her public brand identity.
Valleria Carruyo Career
Valleria Carruyo began posting on social media as a teenager, starting with Instagram before expanding to TikTok.
Her growth accelerated significantly from 2021 onward, when both platforms saw sharp increases in her follower counts.
Her content blends culinary tutorials with lifestyle storytelling, giving her a dual identity as both a food creator and a Gen Z lifestyle voice.
By 2026, she had grown into one of the most-followed Venezuelan creators online, with over 11.3 million combined followers across her active platforms.
Early Social Media Growth (2018–2021)
Valleria started her Instagram account around the ages of 14 to 16, posting casually without a defined content strategy.
Growth on Instagram was gradual in those early years, but she maintained consistent activity. Her TikTok account gained real momentum starting in 2021.
Within roughly a year, her TikTok following grew by approximately 4 to 5 million users, a gain driven by her food and lifestyle content reaching wider Spanish-speaking audiences.
Instagram followed a similar trajectory in the same period, gaining close to a million new followers as her TikTok visibility spilled across platforms.
That cross-platform growth established her as a recognizable face in Venezuela’s creator economy.
TikTok: Culinary Content at Scale (2021–Present)
TikTok became Valleria’s primary platform and the engine of her digital presence. By 2026, her @valeriacarruyo TikTok account holds 9.6 million followers, with an influence score of 84.4 out of 100 according to creator analytics platform Favikon.
Her most effective format is the “Day in My Life” series, where she combines recipes, errands, and personal reflections in short clips under 60 seconds.
She posts an average of 5.6 videos per week, maintaining a posting rhythm that fuels algorithmic momentum.
Her average video draws roughly 419,700 views, with an engagement rate of 0.54% and average interactions of around 51,900 per video.
Brand partnerships on TikTok are embedded organically, often placed mid-video during a cooking or workout segment.
Campaigns for SHEIN and an app called Calai appear in her content without disrupting the flow.
She ranks in the top 1% of TikTok creators in Venezuela and top 6% globally, and sits at number 2 in the Food and Nutrition category within Venezuela.
Instagram and Brand Collaborations
Valleria’s Instagram account, also under the handle @valeriacarruyo, holds 1.7 million followers as of 2026.
She publishes around nine posts per month there, with a stronger engagement rate of 1.59% and average interactions of approximately 27,100 per post.
Instagram functions as a more curated space for her, featuring food photography, mirror selfies, and styled visuals tied to brand campaigns.
She regularly tags brands including Too Faced, SHEIN, and Dohmi Culinary Institute in posts that align with her day-to-day routines.
Her approach to brand content on both platforms is to integrate promotions into her natural routine, such as applying makeup before cooking or using an app during a workout, which makes the sponsored content feel authentic rather than transactional.
She also maintains a YouTube channel under the handle @valecarruyo, which has approximately 25,800 subscribers, though the channel has been largely inactive, with minimal uploads in recent periods.
Valleria Carruyo Boyfriend
Valleria Carruyo has not publicly confirmed a relationship as of 2026. Her personal life remains largely private, and no verified information about a current boyfriend or partner is publicly available.
Her fans have been vocal about curiosity surrounding her dating life. However, Valleria has kept that side of her life away from her platforms, focusing her public presence on food, lifestyle content, and brand work.
Valleria Carruyo Net Worth
Valleria Carruyo’s exact net worth is not publicly disclosed by any verified financial source.
Her income comes from multiple channels that together form a substantial content business for a creator of her scale.
Brand Deals and Sponsorships
Valleria’s primary income stream is brand partnerships. Favikon estimates her campaign rate at $7,500 to $15,000 per sponsored post, reflecting her reach and conversion potential across TikTok and Instagram.
She has active partnerships with brands including SHEIN, Too Faced, Calai.app, and Dohmi Culinary Institute.
She tags brand partners in over 15 posts across platforms according to Favikon’s tracking.
With an average of 15 posts per month, her content pipeline supports regular brand rotations without oversaturation.
Platform Ad Revenue
TikTok and Instagram both generate revenue for creators through ad-sharing programs.
Valleria’s video average of roughly 419,700 views per TikTok and her consistent posting schedule of 5.6 videos per week position her well within the creator monetization tiers on that platform.
Her YouTube channel generates minimal revenue given its current low activity, with around 25,800 subscribers and infrequent uploads.
Valleria Carruyo Social Media
Valleria Carruyo is active across multiple platforms under consistent handles:
- TikTok: @valeriacarruyo — 9.6 million followers, her largest and most active platform
- Instagram: @valeriacarruyo — 1.7 million followers, used for brand campaigns and curated lifestyle content
- YouTube: @valecarruyo — approximately 25,800 subscribers, currently low activity
Her combined following across all platforms surpasses 11.3 million. She posts daily on TikTok and around nine times per month on Instagram, maintaining one of the most consistent posting rhythms among Venezuelan influencers.
Conclusion
Valleria Carruyo turned a teenage hobby into a multi-platform food and lifestyle brand that reaches more than 11 million people, all while staying rooted in the culinary training and personal energy that made her content worth watching in the first place.
Her growth from a casual Maracaibo teen to a top-ranked Venezuelan creator reflects the scale achievable through consistent output and a clear content identity.