Nathaly Cuevas is an American YouTuber and content creator best known for her self-titled YouTube channel, where she posts beauty tutorials, lifestyle vlogs, and GRWM videos.
She launched her channel in February 2019 and has since grown it to over 1.34 million subscribers, while also co-running a second channel with her boyfriend.
Who is Nathaly Cuevas?
Nathaly Cuevas is an American social media personality who built her following through relatable lifestyle and beauty content on YouTube, TikTok, and Instagram.
She started posting videos at just 15 years old and grew her platform steadily over the following years.
By 2026, her main YouTube channel had crossed 1.34 million subscribers and over 287 million total video views.
Her content covers everyday topics including get-ready-with-me videos, room makeovers, shopping vlogs, and high school day-in-the-life clips.
Her 2020 video “Waking Up at 5am to Get Ready for School + High School Vlog” earned over 2.9 million views, becoming one of her most watched uploads.
She also runs a joint YouTube channel called Jathaly with her boyfriend Jacob Macias. The couple posts challenges and vlogs there together.
Early Life of Nathaly Cuevas
Nathaly Cuevas was born on August 29, 2003, in the United States, to a family of Mexican descent.
She grew up with three siblings: two sisters named Edith Cuevas and Nely Cuevas, and a brother named Edward Cuevas.
She shares a close bond with all three of them. Her siblings appear regularly in her social media content, and she frequently posts photos and videos alongside them.
Her parents are of Mexican heritage. Specific details about what her parents do professionally are not publicly disclosed.
Nathaly completed her education at a private school in her hometown. There is no confirmed information about college enrollment.
Nathaly Cuevas Age / Birthday
Nathaly Cuevas is 23 years old as of 2026, born on August 29, 2003. Her zodiac sign is Virgo, a sign associated with attention to detail and a practical outlook.
At 23, she continues to actively post content across her platforms while growing her brand deals and collaborations.
Nathaly Cuevas Ethnicity and Nationality
Nathaly Cuevas holds American nationality, born and raised in the United States. Her ethnic background is Mexican, as both of her parents are of Mexican descent.
That heritage shapes her audience base, which skews heavily toward Hispanic and Latina viewers on YouTube and TikTok.
Nathaly Cuevas Height and Weight
Nathaly Cuevas stands 5 feet 4 inches tall, which is approximately 1.64 meters. Her weight is reported at around 114 lbs, or 52 kg.
She maintains an active presence in her videos and often features fashion and beauty content that showcases her look.
Nathaly Cuevas Career
Nathaly Cuevas started her YouTube career at around 15 or 16 years old, posting her debut video on February 16, 2019.
That first clip went up the same day she created the channel, titled “A Rainy Valentine’s Day.”
Her growth was gradual at first but accelerated as her GRWM and room makeover content caught on with teenage viewers.
By the time she reached her early twenties, she had crossed the 1.34 million subscriber mark on her main channel alone.
Channel Launch and Early Growth (2019–2020)
Nathaly launched her self-titled YouTube channel on February 16, 2019. Her early videos focused on beauty routines and school life, targeting a high school audience.
Her video “Waking Up at 5am to Get Ready for School + High School Vlog,” uploaded in 2020, drew over 2.9 million views and became a milestone for the channel.
That video showed the kind of relatable, day-in-the-life format that defines her style.
Her GRWM uploads and room makeover videos consistently drew strong numbers. Those two formats remain her most viewed content types to date.
Jathaly and Collaborative Content (2021–Present)
Alongside her solo channel, Nathaly co-runs the Jathaly YouTube channel with her boyfriend Jacob Macias.
The channel publishes challenges, couple vlogs, and joint content. It has built its own following separate from her main channel.
In the summer of 2022, she and Jacob also created a collaborative TikTok dance video together. That clip added to their combined reach across platforms.
The Jathaly channel reflects a broader move toward couple content, which performs well with her core audience of young viewers who follow her personal life as much as her beauty tips.
Current Content and Growth (2022–2026)
By July 2025, Nathaly’s main YouTube channel held 1.34 million subscribers and had crossed 287 million total video views.
Her estimated monthly earnings from YouTube ad revenue range from $6,200 to $18,500, based on platform analytics.
She uploads roughly one video per week, with an average video length of about 25 minutes.
Her engagement rate sits at 3.45%, which is healthy for a lifestyle channel at her subscriber level.
Nathaly also stays active on TikTok and Instagram, where she promotes fashion and beauty brands alongside her regular video output.
Nathaly Cuevas Brand Deals and Collaborations
Nathaly Cuevas earns a portion of her income through brand sponsorships integrated into her YouTube content and other social media posts.
She has worked with brands including VITA and Simple Health, both of which she promoted through her channel.
On Instagram and TikTok, she regularly promotes fashion and beauty products through sponsored posts.
That type of content fits naturally into her existing beauty and lifestyle output, which keeps her sponsorships feeling consistent with her regular uploads.
She also operated a merchandise store through Creator Spring, where she sold branded clothing including t-shirts, hoodies, and sweatshirts. The availability of items on that store has changed over time.
Nathaly Cuevas Boyfriend
Nathaly Cuevas has been in a relationship with Jacob Macias since around 2020. Jacob is a social media personality and YouTuber from the United States.
The two run the Jathaly YouTube channel together. He appears regularly in her solo videos as well, and the two have collaborated on TikTok content, including a joint dance video in the summer of 2022.
Jacob appears often in her uploads, and the couple shares their relationship openly with their audience through both channels.
Nathaly Cuevas Net Worth
Nathaly Cuevas’s estimated net worth is $1 million as of 2026. Her income comes from YouTube ad revenue, brand sponsorships, and merchandise sales.
YouTube Revenue
Her main YouTube channel generates estimated monthly earnings between $6,200 and $18,500 from ad revenue, based on her viewership and posting frequency.
She uploads roughly one video per week, and her channel had surpassed 287 million total views by mid-2025.
That level of viewership, combined with average video lengths of around 25 minutes, keeps her ad revenue consistent. Her yearly YouTube income is estimated at roughly $175,000.
Brand Deals
Sponsorships contribute alongside ad revenue as a major income stream. Her past brand partners include VITA and Simple Health, both promoted through her YouTube channel.
She also promotes fashion and beauty brands through Instagram and TikTok sponsored content.
Her combined reach across platforms makes her an appealing partner for brands targeting young women and Latina audiences.
Nathaly Cuevas Social Media
Nathaly Cuevas maintains an active presence across multiple platforms:
- YouTube (main): @nathalycuevas — her primary platform, with 1.34 million subscribers and over 287 million total views as of mid-2025
- YouTube (joint): Jathaly — co-run with boyfriend Jacob Macias, posting couple challenges and vlogs
- TikTok: @nathalycuevas — active with fashion, beauty, and lifestyle content
- Instagram: @nathalycuevas — used for brand partnerships and personal posts
She uploads YouTube content weekly, maintains consistent TikTok activity, and uses Instagram for brand campaigns and personal updates.
Conclusion
Nathaly Cuevas built a genuine audience by leaning into relatable school and lifestyle content from her teenage years, and that foundation carried her main channel well past one million subscribers by her early twenties.
Her joint channel with Jacob Macias, steady brand partnerships, and cross-platform presence show how she has expanded her content beyond her solo origins.