Giselle Soto is an American beauty entrepreneur, TikTok star, and Instagram influencer best known as the founder of Giselle Soto Brows, a celebrity-favored brow studio on Melrose Avenue in Los Angeles.
She built her brand from a home-based business into one of LA’s most talked-about beauty destinations, earning a high-profile celebrity clientele along the way.
Who is Giselle Soto?
Giselle Soto is a California-born brow artist, beauty business owner, and social media personality who turned a personal interest in eyebrow shaping into a thriving professional brand.
Her studio, Giselle Soto Brows, operates in Los Angeles and carries the self-given title “The BROW G.O.A.T.” on its verified Instagram account.
Beyond the salon chair, Soto built a substantial following across TikTok and Instagram by sharing brow tutorials, lifestyle content, and comedy videos.
Her Instagram account has attracted over 280,000 followers.
She is also widely known for her high-profile relationship with regional Mexican music singer Lupillo Rivera, which brought her additional public attention from 2020 onward.
Early Life of Giselle Soto
Giselle Soto grew up in Ventura, California, where she developed an early love for beauty as a hobby.
She has Mexican roots, and multiple sources confirm she was born and raised in California.
Her path into brow artistry started with a personal experience. A botched threading appointment left her brows uneven, prompting her to stand in front of a mirror and reshape them herself.
Friends and family quickly noticed the results and began asking her to work on their brows too.
She has a sister named Jessica, who has remained a close personal support throughout her career. Soto keeps most other details about her family background private.
Giselle Soto Age / Birthday
Giselle Soto is 31 years old as of 2026, born on March 9, 1995. Her zodiac sign is Pisces, a sign often associated with creativity, intuition, and compassion.
Those traits show clearly in her hands-on, client-focused approach to her work.
Giselle Soto Ethnicity and Nationality
Soto is American by nationality, born and raised in Ventura, California. She is of Mexican heritage, a background she shares with her former partner Lupillo Rivera.
Her faith is an important part of her life, and she has spoken publicly about how it guides her personally and professionally.
Giselle Soto Height and Weight
Giselle Soto stands 5 feet 6 inches tall, which is equal to 1.67 meters. Her weight is approximately 55 kilograms or 121 pounds.
She has dark brown eyes and golden brown hair, and her look plays naturally into her work as a beauty influencer and brow specialist.
Giselle Soto Education
Soto enrolled at Lu Ross Academy in Ventura, California, to turn her amateur interest in brow shaping into a professional credential.
She graduated at the top of her class there, earning recognition for her precision and consistency. That academic foundation gave her the technical skills and confidence to pursue work in Los Angeles.
Her training at Lu Ross Academy proved to be the turning point. A celebrity brow artist discovered her work through Instagram while she was still studying and recruited her after graduation.
Giselle Soto Career
Giselle Soto’s career follows a clear arc from accidental discovery to deliberate mastery to a thriving independent brand.
Each stage built on the last, and her willingness to step out on her own after a setback turned out to be the decision that defined her.
Starting Out: Kelley Baker Brows and Early Career
After graduating at the top of her class from Lu Ross Academy, Soto was recruited to work at Kelley Baker Brows, a well-known brow studio in the Venice neighborhood of Los Angeles.
She commuted nearly two hours each way from her home in Ventura for about a year to hold that position.
The job ended abruptly. After 10 months, Soto was fired without explanation, a shock to someone who described herself as a perfectionist for whom the word “fired” had never been in her vocabulary.
That dismissal became the starting point for her own business.
Building Giselle Soto Brows (2016 Onward)
In 2016, Soto began taking clients in her 400-square-foot apartment, turning her living space into a working brow studio.
Within two years of moving to LA full-time, she relocated the business to a dedicated studio on Melrose Avenue.
Her brow service rates ran from $65 to $80, with microblading priced at $800. The studio’s verified Instagram account adopted the branding “The BROW G.O.A.T.”, a direct statement of the business’s confidence and quality.
Soto’s reputation spread quickly through word of mouth and social media. A BET feature in 2019 spotlighted her work and her Melrose studio.
That same year, Beauty Independent reported on her plans to launch a line of vegan brow products, paraben-, sulfate-, and talc-free, with a long-term goal of entering major retailers like Sephora and Ulta Beauty.
Celebrity Clients and Media Recognition
Giselle Soto Brows built an impressive celebrity client list. Normani, Michelle Williams of Destiny’s Child, Ming Lee Simmons, H.E.R., and Jordyn Woods are among the well-known names confirmed to have sat in her chair.
In 2020, the LA Times featured her studio as one of the 11 best places in Los Angeles to have your brows done. That coverage cemented Giselle Soto Brows as a serious destination in the city’s competitive beauty market.
Social Media and Influencer Career
Soto posted her first TikTok in February 2020 and quickly developed a following by sharing brow tutorials and comedy content.
Her Instagram presence predates TikTok and features modeling shots, brand collaborations, and glimpses into her personal life.
Her social media work attracted contracts with brands, and she became a sought-after collaborator for fashion and beauty promotions.
The crossover between her professional expertise and her online personality gave her content a distinct credibility that pure lifestyle influencers lack.
Giselle Soto Relationship with Lupillo Rivera
Giselle Soto began posting photos with Lupillo Rivera on Instagram in September 2020.
By October of that year, she shared publicly that she could not “be any more in love.” In December 2020, photos showed her wearing a large diamond ring on her left hand, and she later changed her Facebook name to Giselle Soto Rivera.
Rivera described Soto as his wife in public appearances, though a confirmed legal marriage was never announced. Univision and La Opinion both reported that the two were never officially married.
The relationship lasted approximately three years. In early 2023, the couple separated after a trip in January where they acknowledged the relationship had changed.
Rivera and Soto appeared together on the television program Despierta América in May 2023 to address the breakup and dispel various rumors, including allegations of infidelity that Soto publicly denied.
Both described the separation as mutual and amicable.
Soto confirmed at the time that she had found the person she wanted to spend her life with in Rivera but that the relationship had simply run its course.
Giselle Soto Net Worth
Giselle Soto’s estimated net worth is $5 million as of 2026.
Her wealth comes from multiple streams built across her brow business, social media partnerships, and brand endorsements.
Business Revenue
Giselle Soto Brows is the foundation of her financial success. The Melrose Avenue studio commands $65 to $80 per brow service and $800 for microblading, with a loyal client base that includes high-profile celebrities.
The LA Times feature in 2020 and consistent press coverage have kept the business in demand.
Her longer-term business vision includes launching a vegan brow product line.
That product business, when launched, is expected to add a direct-to-consumer revenue stream separate from in-studio appointments.
Brand Deals and Social Media
Soto’s combined following across Instagram and TikTok makes her an attractive partner for beauty and fashion brands.
Her Instagram account, which has grown past 280,000 followers, features paid collaborations alongside organic content.
On TikTok, she publishes brow tutorials and lifestyle content that drives additional commercial interest from brands.
Overall, Soto’s income comes primarily from Giselle Soto Brows, supplemented by brand partnerships and influencer collaborations across her social media platforms.
Giselle Soto Social Media
Giselle Soto is active across Instagram and TikTok. On Instagram, she posts modeling shots, behind-the-scenes content from her studio, and brand partnership content at @gisellesotobrows.
Her TikTok account features brow tutorials, comedy videos, and lifestyle updates, where she first posted in February 2020 and quickly built a following.
Both accounts serve dual purposes: promoting her business and building her personal brand as an influencer.
Her content on Instagram leans toward polished lifestyle and professional imagery, while TikTok carries a more spontaneous, personality-driven tone.
Conclusion
Giselle Soto turned a bad threading experience into one of LA’s most talked-about brow businesses, and her journey from a Ventura apartment to a Melrose Avenue studio reflects the same precision she applies to her craft.
Her work with celebrities like Normani and Michelle Williams, combined with her growing social media presence, keeps her profile active well beyond the beauty industry.