Mia Sayoko was born on August 1, 1994, in Okinawa, Japan. She is a Japanese-American YouTuber, beauty influencer, and singer based in Los Angeles.
Sayoko built her following through hair-coloring tutorials, DIY fashion videos, and lifestyle content.
Who is Mia Sayoko?
Mia Sayoko is a Japanese-American YouTuber and beauty content creator. She is also known by the name Mia Stammer, which appears on her secondary YouTube channel and in posts from fellow creators.
Her main channel focuses on hair tutorials, fashion hacks, and lifestyle vlogs. She also runs a second channel, Mia Sayoko Vlogs, for behind-the-scenes content.
Sayoko has built a following across YouTube, Instagram, and TikTok. Beyond video content, she has also released original music as a singer-songwriter.
Early Life of Mia Sayoko
Sayoko was born in Okinawa, Japan, and later moved with her family to the Los Angeles area. She grew up in California and attended high school there before turning to content creation.
Before YouTube fame, she reportedly worked as a waitress. That job came during a period she has described as living in a small town with few opportunities.
She discovered YouTube during a quiet summer. That discovery changed the direction of her career entirely.
Mia Sayoko Age
Mia Sayoko is 31 years old as of 2026, born on August 1, 1994. Her zodiac sign is Leo.
She has spent more than a decade building her YouTube presence since her first upload in 2013. Today, she splits her time between video content and music releases.
Mia Sayoko Ethnicity and Nationality
Sayoko holds American nationality. She is of Japanese-American background, having been born in Okinawa before her family relocated to the United States.
She has spoken about her mixed cultural upbringing across her content. Her early years in Okinawa and her later years in Los Angeles both shape how she presents her personal brand online.
Mia Sayoko Education
Sayoko attended high school in the Los Angeles area. Details about her specific school and any college education are not publicly confirmed.
She began posting videos to YouTube while still young. From there, content creation took priority over a traditional academic or career path.
Mia Sayoko Career
Channel Launch
Sayoko uploaded her first YouTube video, “DIY: Lace Denim Shorts!,” on March 1, 2013. She followed it later that year with a “Miley Cyrus Long Waves Hair Tutorial.”
Her early content centered on do-it-yourself fashion and hair styling. That format helped her stand out in the crowded beauty-tutorial space of the early 2010s.
Breakthrough Moment
In 2016, Sayoko posted “Back to School: Then vs. Now,” which drew more than 23 million views. The video remains her most-watched upload to date.
That success connected her with other rising YouTubers of the era. She became close friends and frequent collaborators with fellow creator Alisha Marie, appearing in popular “Milaurisha” videos alongside Alisha Marie and Lauren Riihimaki of LaurDIY.
Current Content
Sayoko has continued posting hair, beauty, and lifestyle videos on her main channel. She has also pursued music, releasing singles including “Out of Sync” through Spotify and Apple Music.
She has described “Out of Sync” as a song about the end of a close friendship. Sayoko continues to post regularly on TikTok under the handle @miasayoko_.
Mia Sayoko Channel Stats and Achievements
Sayoko’s YouTube channel has grown steadily since 2013, spanning hair tutorials, fashion hauls, vlogs, and pranks. Her video “Back to School: Then vs. Now” remains her best-performing upload, with more than 23 million views.
She has appeared in collaborative content with creators including Timothy DeLaGhetto and Motoki Maxted. Her corgi, Ken, has also become a recurring figure in her content.
In 2018, she and her dog were featured in The Dodo’s IGTV series “You Know Me…Now Meet My Pet.” That kind of cross-platform collaboration has remained part of her content strategy since.
Mia Sayoko Brand Deals and Collaborations
Sayoko is represented by Matter Media Group, a talent management company for digital creators. Her Instagram bio lists a Matter Media Group business contact for collaboration inquiries.
She has appeared in the company’s promotional and press content alongside other represented creators. Sayoko also runs a separate fitness-focused Instagram account to support brand and lifestyle content outside her main channel.
Mia Sayoko Boyfriend
Mia Sayoko has spoken publicly about past relationships with fellow YouTubers, including Kyle Hatch of the Wassabi Productions team. Reports indicate the two later separated, though the exact timing is not publicly confirmed.
Her current relationship status is not publicly confirmed. Sayoko tends to keep details about her personal relationships limited on her public accounts.
Mia Sayoko Net Worth
Mia Sayoko’s net worth is not publicly confirmed. Estimates circulating online vary widely, from under $200,000 to more than $1 million, with no consistent or verifiable figure among them.
Her income comes primarily through YouTube ad revenue, brand partnerships arranged through Matter Media Group, and music streaming royalties. None of these income sources have publicly disclosed figures.
Mia Sayoko Social Media
Sayoko’s main YouTube channel is Mia Sayoko, where she posts hair, beauty, and lifestyle content. Her second channel, Mia Sayoko Vlogs, covers behind-the-scenes and personal updates.
On Instagram, she posts as @miasayoko, where she also links a separate fitness account. She is active on TikTok as @miasayoko_, sharing shorter clips and throwbacks from her YouTube archive.
She has used the Facebook page name MamaMiaMakeup in the past as well. Across platforms, her content stays centered on beauty, fashion, and day-to-day vlogging.
Frequently Asked Questions
What is Mia Sayoko’s real name?
Mia Sayoko is also known as Mia Stammer, a name that appears on her secondary YouTube channel and in posts from other creators.
How old is Mia Sayoko?
Mia Sayoko is 31 years old, born on August 1, 1994, in Okinawa, Japan.
When did Mia Sayoko start their channel?
She uploaded her first video, “DIY: Lace Denim Shorts!,” on March 1, 2013.
What is Mia Sayoko’s net worth?
Her net worth is not publicly confirmed, as no verified figure exists across reliable sources.
Who is Mia Sayoko dating?
Her current relationship status is not publicly confirmed. She has previously discussed a past relationship with YouTuber Kyle Hatch.
What is Mia Sayoko famous for?
She is known for her hair-coloring tutorials and lifestyle content, including her viral video “Back to School: Then vs. Now.”
The Bottom Line
Mia Sayoko built her audience starting with a 2013 DIY video, then broke through with “Back to School: Then vs. Now” in 2016, which passed 23 million views. She has kept that momentum going with over a decade of hair, beauty, and lifestyle content.
She grew up between Okinawa, Japan, and Los Angeles, California, shaping a Japanese-American identity she has shared throughout her videos. Beyond YouTube, she has also released original music, including the single “Out of Sync.”
Sayoko continues to post across YouTube, Instagram, and TikTok while working with Matter Media Group on brand collaborations. She remains active in both her beauty content and her music releases.
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