Sharelle Rosado is an American entrepreneur, real estate broker, and reality television personality born on October 16, 1987. She founded the luxury real estate firm Allure Realty and later became a star of Netflix’s Selling Tampa.
Rosado also served more than a decade in the United States Army before switching careers entirely.
Who is Sharelle Rosado?
Sharelle Rosado is the founder and CEO of Allure Realty, a luxury real estate brokerage based in Tampa, Florida. She built the company into one of Florida’s best known female led firms.
Netflix picked up her business for a docuseries called Selling Tampa.
The show premiered on December 15, 2021, and followed Rosado and her team of agents through the competitive Tampa Bay housing market. She later joined the cast of W.A.G.S. to Riches, a Netflix series that debuted on January 22, 2025.
Rosado spent years in the U.S. Army before she ever sold a house. That military background still shapes how she runs her business today.
Early Life of Sharelle Rosado
Sharelle Rosado was born on October 16, 1987, in Columbus, Georgia. She grew up in the United States and has described a working class upbringing that pushed her toward independence early on.
Rosado joined the U.S. Army in 2007 while still pursuing her college education. She served as an executive administrative assistant before moving into human resources work within the military.
Her time in uniform lasted roughly thirteen years. That stretch of service later became a defining part of her public story as a businesswoman and reality television figure.
Sharelle Rosado Age
Sharelle Rosado is 38 years old as of 2026, born on October 16, 1987. Her zodiac sign is Libra.
Libras are often associated with balance, diplomacy, and a strong sense of fairness. Rosado has built much of her business identity around teamwork and mentorship, traits commonly linked to that sign.
Rosado is 5 feet 6 inches taller which is equal to 167 centimeters.
She weighs anywhere from 68 kilograms to 149 pounds. She enjoys working out in addition to this.
Sharelle Rosado Ethnicity and Nationality
Sharelle Rosado is American. She has spoken publicly about her Black heritage and has made representation for women of color a central mission at Allure Realty.
Her firm is staffed almost entirely by Black women, a choice Rosado has tied directly to her own background. She has said she wanted to give minority professionals a real platform in an industry where they are historically underrepresented.
Sharelle Rosado Education
Rosado earned a Bachelor of Business Administration in Human Resources Management and Services. She completed the degree in 2015 through the University of Maryland Global Campus, then known as University of Maryland University College.
She pursued that education while still serving in the Army. The dual commitment of military duty and coursework became part of the discipline she later applied to building Allure Realty.
Sharelle Rosado Career
Rosado’s career path moved from the military straight into real estate. She left one demanding structure and built her own from scratch.
U.S. Army Service
Rosado enlisted in the U.S. Army in 2007 and worked as an executive administrative assistant. From 2013 to 2017, she took on human resources duties within the service.
She also trained and served as a paratrooper during her time in uniform. That physical and mental discipline later became a talking point in nearly every profile written about her business rise.
Rosado left active duty in 2017 after roughly a decade of service. She has said the structure and resilience she built in the Army carried directly into her business decisions.
Founding Allure Realty
After leaving the Army, Rosado earned her real estate license and joined Remax Bayside in Apollo Beach, Florida, in March 2017. She stayed there only briefly before striking out on her own.
In 2019, she founded Allure Realty in Tampa Bay, Florida. The brokerage focused on luxury properties and built its team around female agents, including several women of color.
Allure Realty later expanded beyond Tampa into Miami. The firm earned a nomination for Best Real Estate Company honors in 2021, and Rosado herself was later named among Inman’s Global Real Estate Influencers.
Selling Tampa and Reality Television
Rosado has said she pitched the idea for a television show by messaging Selling Sunset executive producer Adam DiVello directly on social media. That outreach led to Selling Tampa, which Netflix released on December 15, 2021.
The series followed Allure Realty’s agents as they closed luxury deals across the Tampa Bay area. It gave Rosado a national platform well beyond the real estate industry.
She later appeared in W.A.G.S. to Riches, a Netflix series centered on partners of professional athletes. That show premiered on January 22, 2025, and put her personal life alongside her business career in front of a wider audience.
Sharelle Rosado Endorsements and Business Ventures
Rosado has worked as a Fashion Nova ambassador in addition to running Allure Realty. She has also taken on a luxury agent role connected to Aperture Global, expanding her real estate work beyond her original brokerage.
She continues to serve as a broker and consultant to other agents. Rosado often speaks about using technology to modernize how real estate professionals reach clients.
Sharelle Rosado Boyfriend
Rosado’s most publicized relationship was with retired NFL wide receiver Chad Johnson, also known as Chad Ochocinco. The two began dating in 2020 after Rosado messaged him directly on Instagram.
They welcomed a daughter together in January 2022. Johnson proposed to Rosado on January 7, 2023, during an event tied to his birthday celebration.
The couple ended their engagement in October 2024. Rosado announced the split on X, writing that Johnson was a free man and asking followers to stop tagging them together.
She later said the breakup followed discoveries of Johnson texting other women. In interviews after the split, including one with podcast host Carlos King, Rosado described the relationship’s end as tied to trust issues rather than a single incident.
Despite the breakup, Rosado has said the two remain on good terms. She told PEOPLE that they continue to support each other and prioritize their daughter and their business dealings.
Sharelle Rosado Children
Sharelle Rosado shares a daughter, Serenity, with Chad Johnson. The couple announced the pregnancy in August 2021, and Johnson confirmed Serenity’s birth on Instagram in January 2022.
Rosado has described herself publicly as a mother balancing a demanding business with raising her children.
She frequently shares family moments on social media, though she has kept most details about her children out of interviews.
Sharelle Rosado Net Worth
Sharelle Rosado’s estimated net worth is $6 million as of 2026.
Her income comes mainly from Allure Realty, her Netflix television appearances, and brand partnerships including her work with Fashion Nova.
Sharelle Rosado Social Media
Rosado stays active across several platforms tied to her business and television career. Her Instagram account, @sharellerosado_, lists her roles at Allure Realty and Aperture Global alongside her Fashion Nova partnership.
She also posts on X under the handle @SharelleRosado_. That account is where she first announced her split from Chad Johnson in October 2024.
The Bottom Line
Sharelle Rosado turned a business she built from scratch in 2019 into a Netflix series, Selling Tampa, which introduced her to a national audience. That single decision to pitch her own show reshaped her career.
She spent nearly thirteen years in the U.S. Army before ever selling a home, and she built Allure Realty around a team of Black female agents. Her military background still shapes how she talks about discipline in business.
Rosado now splits her time between Allure Realty, her role on W.A.G.S. to Riches, and raising her daughter Serenity. She has said she is focused on her business and her family after her split from Chad Johnson.
We hope you enjoyed reading about Sharelle Rosado. Feel free to share your thoughts in the comments below!