Mikayla Nogueira was born on June 13, 1998, in East Freetown, Massachusetts. She is an American makeup artist, beauty influencer, and entrepreneur.
Nogueira built her following on TikTok during the early months of the pandemic.
Who is Mikayla Nogueira?
Mikayla Nogueira is an American social media influencer known for her makeup tutorials and beauty reviews. She built her platform primarily on TikTok, where she has more than 17 million followers.
Her honest reviews and Boston accent quickly set her apart from other beauty creators. Fans have come to expect direct, unfiltered opinions on products, even from major brands.
She also runs a growing Instagram account under the handle mikaylajmakeup. Beyond content creation, Nogueira has expanded into entrepreneurship with her own cosmetics company.
Early Life of Mikayla Nogueira
Nogueira was born in East Freetown, Massachusetts, to parents Patrice and Michael Nogueira. Her family is largely of Portuguese descent.
She has an older brother and an older sister. Her mother worked as a school counselor, and Nogueira has described her as artistic and supportive of her early interest in beauty.
She developed a love for makeup during childhood. That interest continued through her teenage years, alongside jobs in retail, including a stint at Ulta Beauty.
Nogueira attended Bryant University, where she studied communication. She graduated in 2020, the same year she created her TikTok account.
Mikayla Nogueira Age
Mikayla Nogueira is 28 years old as of 2026, born on June 13, 1998. Her zodiac sign is Gemini.
She has said she strongly identifies with the traits of that sign, describing herself as someone who shows different sides of her personality to different people. Her career took off just two years after she turned 22.
Mikayla Nogueira Ethnicity and Nationality
Nogueira holds American nationality. She was born and raised in Massachusetts and continues to live in the state today.
Her ethnic background is largely Portuguese, reflecting her family’s heritage. That background is tied closely to her Massachusetts upbringing, often referenced through her distinct regional accent.
She has embraced her New England identity publicly, frequently referring to herself using local slang in her videos. Her accent has become one of the most recognized parts of her on-camera persona.
Mikayla Nogueira Height and Weight
Nogueira stands at approximately 5 feet 5 inches, or about 1.65 meters. Her exact weight is not publicly confirmed.
She has brown hair and hazel eyes. Nogueira has spoken openly in interviews about her past struggles with disordered eating and body image, describing herself as an open book with her audience on the topic.
Mikayla Nogueira Career
Early Career
Nogueira created her TikTok account in March 2020. She originally started the page to help her mother, a schoolteacher, connect with students during the early days of the pandemic.
She soon began posting her own makeup tutorials from her bathroom. One early video, in which she shared a concealer trick for covering acne, reached over a million views and marked her first major breakthrough.
Breakthrough with the Catfish Challenge
Nogueira gained wider attention after joining the viral Catfish Challenge trend, comparing her appearance before and after applying makeup. The video accumulated thousands of views within hours and helped push her account toward millions of followers.
By December 2020, she had already won the American Influencer Award for Emerging Makeup Artist of the Year. That recognition came less than a year after she posted her first TikTok video.
Recent Work and Entrepreneurship
In 2025, Nogueira co-founded the cosmetics brand POV Beauty alongside beauty executive Ani Hadjinian. The company launched with backing from venture capital firm Imaginary Ventures and focuses on prep and skincare products.
Nogueira has said the idea grew out of her time working retail, where she noticed customers struggling with proper skin preparation before applying makeup. POV Beauty reportedly reached $1 million in sales within its first eight minutes of launching.
She also appeared on Forbes’ 2025 Top Creators list, ranking 33rd with reported annual earnings of $7.8 million. In 2025, she was named to the TIME100 Creators list as well.
Mikayla Nogueira Awards and Championships
Nogueira won the American Influencer Award for Emerging Makeup Artist of the Year in December 2020. That award came during her first year of consistent content creation.
She was later nominated for Creator of the Year in 2023. In 2025, she appeared on both Forbes’ Top Creators list and TIME’s list of leading content creators.
Mikayla Nogueira Endorsements and Sponsorships
Nogueira has partnered with major beauty brands throughout her career, including L’Oréal and e.l.f. Cosmetics. For a 2024 summer promotion, she served as CEO of e.l.f. Cosmetics for one day.
Her endorsement work has occasionally drawn scrutiny. In one widely discussed incident, viewers accused her of wearing false lashes while promoting L’Oréal’s Telescopic Lift Mascara, sparking debate about influencer transparency in advertising.
She continues to work with cosmetics and skincare brands alongside running her own company, POV Beauty. That brand adds a new revenue stream separate from her sponsorship deals.
Mikayla Nogueira Boyfriend
Nogueira married her longtime boyfriend, Cody Hawken, on July 1, 2023, in an outdoor ceremony at Castle Hill in Newport, Rhode Island. The couple had met on Tinder in December 2020 and got engaged in November 2021.
In February 2026, Nogueira announced that she and Hawken were divorcing after two years of marriage. She said the split was amicable and asked her followers not to connect the decision to Hawken’s ongoing struggle with addiction, which she described as a separate issue.
The following month, Nogueira revealed she had begun dating her high school sweetheart. She described the relationship as calming and said she felt more at peace than she had in previous relationships.
Mikayla Nogueira Net Worth
Mikayla Nogueira’s estimated net worth is $8 million as of 2026. Her income comes mainly from brand partnerships, TikTok and Instagram monetization, and her cosmetics company, POV Beauty.
Forbes placed her 2025 annual earnings at $7.8 million, ranking her among the platform’s top creators. Real estate has also played a role in her finances, including a $4.35 million home she purchased in Massachusetts in 2025.
Her beauty brand adds a growing revenue stream beyond her social media work. POV Beauty’s early sales performance has positioned it as a central part of her long-term financial plans.
Mikayla Nogueira Social Media
Nogueira is active on TikTok under the handle mikaylanogueira, where her beauty tutorials and reviews have earned her more than 17 million followers. She posts daily, mixing product reviews with personal updates.
She also runs an Instagram account under the handle mikaylajmakeup, showcasing a range of makeup looks. Her YouTube channel features longer-form content, including house tours and more detailed beauty routines.
The Bottom Line
Mikayla Nogueira built her platform after creating a TikTok account in March 2020, quickly turning viral videos into a beauty career. She won the American Influencer Award for Emerging Makeup Artist of the Year that same December.
Nogueira grew up in East Freetown, Massachusetts, and has become known for her distinct Boston accent and unfiltered product reviews. She has also spoken candidly with fans about her past struggles with body image.
In 2025, she launched her own cosmetics brand, POV Beauty, expanding her career beyond sponsored content. We hope you enjoyed reading about Mikayla Nogueira. Feel free to share your thoughts in the comments below!