Tina Yong is an Australian YouTuber, makeup artist, and entrepreneur of Vietnamese descent, born on July 16, 1990, in Sydney, Australia.
She launched her self-titled YouTube channel in 2013 and built it into one of the most-followed beauty channels in Australia and Singapore.
Her “Tina Tries It” series helped establish her as a recognized voice in the global beauty community.
Who is Tina Yong?
Tina Yong is an Australian YouTuber, makeup artist, and entrepreneur whose channel, TINACREATIVE, has grown to nearly 4 million subscribers.
She creates content covering makeup tutorials, beauty product reviews, skincare, lifestyle, and travel.
Her “Tina Tries It” series became a signature part of her brand, delivering honest, hands-on reviews that resonated with beauty enthusiasts worldwide.
The viral video “Peel Off Lip & Eyebrow Tattoo Review” from this series has earned over 18 million views.
Beyond YouTube, Tina built two businesses from the ground up. She founded Petite Cosmetics in 2017 and co-founded the Singapore-based personalized gifts retailer Mark & Scribe.
Her content draws a loyal international audience, particularly among women interested in beauty tips tailored to petite and Asian eye shapes.
By 2024, her channel had surpassed 600 million total views, reflecting the sustained appeal of her content across more than a decade.
Early Life of Tina Yong
Tina Yong was born on July 16, 1990, in Sydney, Australia, to Vietnamese parents who migrated to Australia in 1990. She grew up in Sydney alongside two brothers named Hoa and Jimmy.
Her family background played a meaningful role in shaping who she became. Tina has spoken openly about speaking Vietnamese with her mother, who received only a fifth-grade level of education and found reading and writing in English difficult.
Her parents later separated, and Tina has kept details about her father largely private, noting that he lives separately with his own family.
She has featured her mother in at least one YouTube video, and she views her brothers as close friends.
Tina Yong Age
Tina Yong is 36 years old as of 2026, born on July 16, 1990. Her zodiac sign is Cancer. She started her hair and makeup business at age 21 and launched her YouTube channel in her early twenties.
Tina Yong Ethnicity and Nationality
Tina Yong is Australian by nationality and Vietnamese by ethnic heritage. Both her parents were born in Vietnam and relocated to Australia in 1990.
She continues to speak Vietnamese with her mother and has shared aspects of Vietnamese culture through her content and travels.
Tina Yong Height and Weight
Tina Yong stands at 5 feet 2 inches, or 1.57 meters tall. Her weight is reported to be around 55 kg (121 lbs), though this figure has not been publicly confirmed by Tina herself.
Her petite frame directly informed the creation of her cosmetics brand, Petite Cosmetics, which designs makeup accessories specifically for smaller and hooded eye shapes.
Tina Yong Education
Tina Yong dropped out of high school before completing her studies. She later worked as a receptionist to save money for further education.
She used those savings to pursue a degree in graphic design. She also earned a Diploma in Beauty Therapy from the Australian Academy of Beauty Spa.
Tina is additionally Mask IV Certified through The Mask Academy in Australia. Her combination of design training and beauty credentials gave her a well-rounded foundation for her career as both a content creator and entrepreneur.
Tina Yong Career
Tina Yong built her career across three interconnected areas: professional makeup artistry, digital content creation, and entrepreneurship.
Each phase built naturally on the last, turning a freelance career into a multi-platform brand with a global audience.
Channel and Career Launch
Tina began her professional life working as a freelance graphic designer and beauty therapist. At age 21, she launched her own hair and makeup business, specializing in bridal makeup and teaching courses in the field.
She created her YouTube channel, then called Tina Yong and later rebranded TINACREATIVE, on April 29, 2013.
Her first published video was titled “Eyebrow Tutorial: How to Fill in Your Eyebrows and Lighten Them Up Without Bleach!” That single video set the tone for her channel’s approachable, instructional style.
By April 2014, she was actively growing her social media presence and establishing herself as a full-time influencer and content creator.
Her background in graphic design meant she could handle branding and visual presentation at a professional level from the start.
Breakthrough Moment
Tina’s “Tina Tries It” series became the breakthrough format that set her channel apart. The series features her testing unusual, quirky, or viral beauty products and treatments with unfiltered reactions and detailed reviews.
The video “Peel Off Lip & Eyebrow Tattoo Review” within this series accumulated over 18 million views, becoming one of the most-watched beauty review videos on her channel. Another video, “How to Contour for Beginners,” reached 14 million views.
She collaborated with Australian YouTuber Natalie Tran and creator Granger on several projects, expanding her audience through cross-platform partnerships.
Her content also caught the attention of major beauty brands, leading to paid partnerships with companies including L’Oreal, Clinique, Vichy, and The Body Shop.
By 2024, her channel had surpassed 600 million total views and 3.7 million subscribers.
Her participation in the 2024 Paris Olympics as part of YouTube’s official creator program further demonstrated her standing in the content creator industry.
Current Content and Entrepreneurship
Tina’s current content blends beauty tutorials, skincare, travel vlogs, and family life, reflecting her move to Singapore after marrying Alfred Tran in 2021.
Her channel description captures this evolution: “Mixing beauty and lifestyle with a dash of kitchen chaos.”
She founded Petite Cosmetics in 2017, launching it with five eyelash styles and a Petite eyelash curler, all designed for hooded and smaller eye shapes.
The brand later rebranded and expanded its warehouse to the United States to serve its North American customer base. She later co-founded Mark & Scribe, a Singapore-based personalized gifts and accessories retailer.
Her official website, tinayong.com, serves as a hub for her blog, brand updates, and career announcements.
As of 2026, her YouTube channel, TINACREATIVE, continues publishing regularly with a focus on beauty, lifestyle, and motherhood content.
Tina Yong Channel Stats and Achievements
Tina Yong’s YouTube channel, TINACREATIVE, has accumulated over 675 million total views since its launch on April 29, 2013. Her channel has grown to approximately 3.9 million subscribers as of 2026.
Her “Tina Tries It” series produced multiple videos with over 10 million views individually. The Eyebrow Tutorial that started her channel remains one of her most referenced early pieces of content.
She was recognized by YouTube as part of its creator program for the 2024 Paris Olympics. This invitation placed her alongside a select group of global content creators chosen to document the event.
Tina Yong Brand Deals and Collaborations
Tina Yong has built a strong track record of brand partnerships throughout her career. Her collaborations span major players in the beauty and skincare industry.
Confirmed brand partnerships include L’Oreal, Clinique, Vichy, The Body Shop, Lancome, Smashbox, Origins Skincare, and Moroccan Oil. She attended L’Oreal’s Splendour in the Grass festival as part of the L’Oreal Colorista Squad.
She has also worked with EA Games on sponsored content, demonstrating her ability to attract partnerships beyond the beauty category.
Her brand work extends to sponsored posts across her Instagram and YouTube platforms.
Tina Yong Husband
Tina Yong is married to Alfred Tran. Alfred proposed to her at Pier One Sydney Harbour, overlooking the Sydney Harbour Bridge.
The couple married on November 13, 2021, in an intimate rooftop ceremony in Singapore. Alfred has appeared in Tina’s content over the years, including travel videos they filmed together in Japan.
Tina Yong Children
Tina Yong and Alfred Tran welcomed their first child, a daughter named Lyla, in April 2022. Their second child, a boy named Desmond, was born in January 2025.
Tina has incorporated motherhood into her content, sharing postpartum recovery tips and family life updates on her Instagram and YouTube channels. The couple also has a toy poodle named Biscuit.
Tina Yong Net Worth
Tina Yong’s estimated net worth is $2.2 million as of 2026. Her income comes from multiple streams built over more than a decade of professional activity.
Her YouTube channel, TINACREATIVE, generates ad revenue across more than 675 million total views. Estimated monthly YouTube earnings range from roughly $2,600 to $3,500 based on current channel performance data.
Brand partnerships with companies such as L’Oreal, Clinique, Vichy, The Body Shop, and others contribute to her yearly income through sponsored posts and campaign fees.
She also earns through sponsored content on Instagram, where she has over 271,000 followers.
Her business ventures add a separate revenue stream. Petite Cosmetics, which she founded in 2017, sells eyelash and eye makeup accessories internationally, with its warehouse now based in the United States.
Mark & Scribe, her co-founded Singapore retailer, adds to her entrepreneurial earnings.
Tina Yong Social Media
Tina Yong maintains an active presence across several platforms. Her main YouTube channel is @tinacreative, where she publishes beauty, lifestyle, and family content.
On Instagram, she is active as @tina_yong, with over 271,000 followers and more than 1,200 posts. She also has a Facebook page she has maintained since October 2012.
Her TikTok account, also @tina_yong, has accumulated over 2.2 million likes and maintains an active following across Vietnam, Singapore, and Australia.
She is also on X (formerly Twitter) as @tina_yong, where her bio describes her as a beauty content creator based in Sydney and Singapore.
Her official website is tinayong.com, which hosts her blog, brand details, and career updates.
The Bottom Line
Tina Yong launched her YouTube channel on April 29, 2013, and built it to over 675 million total views by 2026.
Her “Tina Tries It” series produced individual videos with tens of millions of views and helped define her identity as an honest, hands-on beauty reviewer.
She grew up in Sydney as the daughter of Vietnamese immigrants and used that background to inform both her content and her entrepreneurial focus on petite and Asian eye shapes.
Her cosmetics brand, Petite Cosmetics, reflects a genuine gap in the market she identified from personal experience.
As of 2026, Tina continues creating content from Singapore, raising two children with her husband Alfred Tran and expanding her brands.
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